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MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:
Part 1: Pre-Pitch
Select a company to create story that you wish to shop to a media outlet. Use the following guidelines:
Part 1 of the Individual Project should be 1 pg in length. Be sure to cite your resources.
Part 2: Writing an Effective Pitch Letter
Part 2 of the Individual Project should be 2 1/2 pgs in length. Be sure to cite your resources.
Part 3: Follow-up and Other Considerations
Part 3 of the Individual Project should be 1 1/2 pgs in length. Be sure to cite your resources
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