Miss Natalia

(14)

$20/per page/Negotiable

About Miss Natalia

Levels Tought:
Elementary,High School,College,University

Expertise:
Accounting,Business & Finance See all
Accounting,Business & Finance,Calculus,Computer Science,Environmental science,Health & Medical Hide all
Teaching Since: Apr 2017
Last Sign in: 360 Weeks Ago, 5 Days Ago
Questions Answered: 6064
Tutorials Posted: 6070

Education

  • Doctor of Education in Educational Leadership with a Specialization in Educational Technology
    Phoniex University
    Oct-1999 - Nov-2005

Experience

  • HR Executive
    a21, Inc.
    Nov-1998 - Dec-2005

Category > Business & Finance Posted 18 May 2017 My Price 12.00

Factors Affecting B2C and B2B consumer behavior

Assignment 2: Business Environment and Marketing Research

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.



This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 – Marketing Research & Target marketing (Module 2).

Section 2 – Market Research & Targeting (Module 2)

  • Market Research
    • Research Methods & Data Mining
    • Market Research Process
  • Consumer Behavior
    • B2C vs. B2B
    • Consumer Decision Making Process
    • Factors Affecting B2C and B2B consumer behavior
  • Market Segmentation
    • Market Segmentation Concepts
    • Segmentation Process
    • Segmentation Strategies
  • Target Marketing

Relate all responses using the WBC scenario and the product you have selected to market in Module 1. 



Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.



Use the following file-naming convention: LastnameFirstInitial_M2_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M2_A2.doc.

Submit your Word Document to the M2: Assignment 2 Dropbox by Wednesday, May 17, 2017.

Assignment 2 Grading Criteria
Maximum Points
Determine the type of research method you will employ. Discuss the relevance of Data Mining in this research.
10
Identify the steps in the Marketing Research Process you will execute.
10
Discuss the Buyer Behaviors driving the B2C and B2B markets.
15
Outline the Consumer Decision Making Process for the WBC product you have identified in Module 1.
10
Discuss the factors that are affecting the B2C and B2B consumer behaviors.
20
Compare the various Market Segmentation Concepts, which could be used to identify a potential market niche.
10
Explain the Segmentation process and potential Segmentation Strategies for the WBC product.
10
Make a logical selection of the best target segment after careful consideration.
5
Writing components: Demonstrated understanding of readings, interpreting concepts, making connections, and distinguishing between fact and opinion. Presented a structured report free of spelling and grammatical errors, and applied current writing standards for editorial style, expression of ideas, and format of text, citations, and references.
10
Total:
100
 

Answers

Miss Natalia
(14)
Status NEW Posted 18 May 2017 10:05 AM My Price 12.00

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