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MCS,MBA(IT), Pursuing PHD
Devry University
Sep-2004 - Aug-2010
Assistant Financial Analyst
NatSteel Holdings Pte Ltd
Aug-2007 - Jul-2017
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Critique an advertisement.
Chose an advert - whether in print or on television (or web).
First, review the advert in detail. If it is a print ad, if possible, include a copy.
Regardless of whether specific claims are made: Identify the claims:
(1) what are they specifically? (2) Are these claims testable? (3) Is there objective proof (peer-reviewed journal articles, research) of these claims? If so, provide at least two (2) references.
Comments on the scientific basis for these claims should be extensive.
Alternatively, if the claims are based on popularity/ pseudo-science please comment on these ideas. Lastly, how would you, objectively, scientifically, test the claims made in support of this product?
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