Miss Natalia

(14)

$20/per page/Negotiable

About Miss Natalia

Levels Tought:
Elementary,High School,College,University

Expertise:
Accounting,Business & Finance See all
Accounting,Business & Finance,Calculus,Computer Science,Environmental science,Health & Medical Hide all
Teaching Since: Apr 2017
Last Sign in: 360 Weeks Ago, 5 Days Ago
Questions Answered: 6064
Tutorials Posted: 6070

Education

  • Doctor of Education in Educational Leadership with a Specialization in Educational Technology
    Phoniex University
    Oct-1999 - Nov-2005

Experience

  • HR Executive
    a21, Inc.
    Nov-1998 - Dec-2005

Category > Business & Finance Posted 19 May 2017 My Price 10.00

Describe how the proposed marketing strategy aligns with the goals of the company.

Assignment 2: Strategic Marketing Recommendations

In this assignment, you will compare and contrast the differences between marketing strategies in a changing competitive environment.

Scenario:

Consumer behavior and competitive market analysis are key initiatives for a marketing manager. With the changing competitive environment of the global marketplace, marketing managers are always in search of evolving markets and underserved profitable niches to provide them with a competitive advantage. Porter’s Five Forces and strategies to overcome the Five Forces are seminal works on competitive advantage.

Select a company and a product in an industry affected by changes in the business environment or in consumer preferences. As a consultant to that company, you are asked to provide strategic marketing recommendations.

Directions:

  1. Describe the company you chose and the industry they are in; include an overview of one of their products/services and the markets they serve. Present their current marketing strategy.
  2. Using Porter’s Five Forces framework, evaluate the profitability of the current market. Analyze the strengths and weaknesses of the strategies currently used to market the product/service.
  3. Utilizing the University online library, research at least six peer-reviewed academic articles related to marketing strategy and competitive advantage.
  4. Using best practices from the literature, propose a new marketing strategy to give your selected company a competitive advantage. Include the following in your marketing strategy:
    • Describe how the proposed marketing strategy aligns with the goals of the company.
    • Examine areas in the marketing strategy that could provide a competitive advantage based on current marketplace competition.
    • Analyze market segmentation, differentiated points of value, message(s), and product positioning.

Write a 6–8-page report in Word format. Utilize at least six scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Apply APA standards to citation of sources.

 

Required Assignment Grading Criteria and Rubric:

Grading Criteria
Proficient
Maximum Points

Describe the company you chose and industry they are in; include an overview of one of their products/services and the markets they serve. Present their current marketing strategy.

 Description of company, industry, product/service, and market is clear, complete, and specific. The current marketing strategy is presented in a comprehensive manner.
24

Using Porter’s Five Forces framework, evaluate the profitability of the current market. Analyze the strengths and weaknesses of the strategies currently used to market the product/service.

Evaluation of market profitability is accurate, clear, and specific. Identified strengths and weaknesses of current strategies are analyzed appropriately.
48

The proposed marketing strategy describes how the proposed marketing strategy aligns with the goals of the company.

 Description of alignment is accurate, specific, and clear. The proposed strategy appropriately aligns with the company’s goals.
20

The proposed marketing strategy examines areas in the marketing strategy that could provide a competitive advantage based on current marketplace competition.

 Areas examined are appropriate, clear, and likely to hold a competitive advantage in the marketplace.
36

The proposed marketing strategy is based on an analysis of market segmentation, differentiated points of value, message(s), and product positioning.

 The analysis of market segmentation, differentiated points of value, message(s), and product positioning is comprehensive and supported by literature.
48
Writing Standards    

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation.

 Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation.
24
Total:  
200
     
 

Answers

Miss Natalia
(14)
Status NEW Posted 19 May 2017 04:05 AM My Price 10.00

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