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Category > Business & Finance Posted 15 Dec 2017 My Price 9.00

HK1001 JULIE HUNG-HSUA YU WEBORGANIC: CREATING A BLUE OCEAN FOR A SOCIAL CAUSE

Hello, I am answering questions about Blue Ocean Strategy for A Harvard Business Review article on WebOrganic.

 

"Analyse the competition and Weborganics competitive position going forward"

HK1001 JULIE HUNG-HSUA YU WEBORGANIC: CREATING A BLUE OCEAN
FOR A SOCIAL CAUSE
The cover picture on Mr Erwin Huang’s Facebook page was a cartoon version of him in an
ancient Chinese costume, wielding a sword against the Under Secretary for Education of
Hong Kong. Not that Huang had anything personal against the said official; the drawing only
captured Huang’s recent role in an education movement in the city—to promote e-learning
adoption in schools. All the while, Huang carried out this mission as the chief executive
officer of WebOrganic, a social enterprise distributing electronic devices and internet services
to underprivileged students with an aim to bridge the digital gap. In its first year of operation,
which commenced in July 2011, WebOrganic had served more than 7,000 low-income
families, and had expanded from being a technology distributor to becoming a provider of a
full-fledged online learning service. From providing technical support to parents and students
to tailoring e-learning solutions to selected schools, WebOrganic had created a unique value
proposition in the market.
In the past few months, Huang had been advising schools and the government about ways to
adopt e-learning, a topic that could entail a sea change in the industry and could cast a ripple
effect on other sectors, such as the e-textbook market. For WebOrganic, Huang planned to
expand its product offerings to include tablet computers in the new school year as he
introduced a comprehensive programme to guide schools to deploy e-learning. With the
launch of the iPad to students and a hastening pace in e-learning adoption across the board,
how far could he drive the movement while he rode the waves and created a blue ocean in the
emerging e-learning market? The Beginning
WebOrganic was born out of the need to give underprivileged students equal access to elearning opportunities. In Hong Kong, about 75.8% of households had personal computers at
home.1 This high rate placed the city amongst the most technologically infiltrated places in
1 The Government of the Hong Kong Special Administrative Region,
http://gia.info.gov.hk/general/200912/21/P200912210117_0117_60347.pdf (accessed 23 June 2012).

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Status NEW Posted 15 Dec 2017 02:12 PM My Price 9.00

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