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B6026 Week 1 Assignment 1 Opening Discussion Introduction to Classmates and this Course
Begin this assignment by introducing yourself to classmates—giving your name, prior education/degrees, current occupation, and areas of interest that might be covered by this course.
Next, share your ideas, observations, and experiences regarding marketing management.
B6026 Week 1 Assignment 2 Discussion The Dark Side?
Marketing professionals promote products and services in order to educate and persuade consumers to purchase them. Many consumers believe that marketing satisfies their needs by developing and promoting products and services that they need. However, some consumers believe that marketing professionals create needs by promoting products that they do not actually need.
Using the readings for this module, the Argosy University online library resources, and the Internet, respond to the following:
By Saturday, March 19, 2016, post your response to the appropriate Discussion Area. Through Wednesday, March 23, 2016, review and comment on at least two peers’ responses.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation
Do the following when responding to your peers:
B6026 Week 1Assignment 3 Population Demographics
The American population is changing and these changes will impact the marketing strategies of all companies.
Using the readings for this module, the Argosy University online library resources, and the Internet, complete the following:
Next, consider the organization that you work in or an organization you have worked in before. Identify how the changing demographics will impact your organization and what they can do to successfully manage these changes.
Support your statements with appropriate examples and scholarly references.
Write a 3–5-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.
B6026 Week 2 Assignment 1 Discussion Social Media
Companies around the globe are using social media to connect with their customers.
Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:
By Saturday, March 26, 2016, post your response to the appropriate Discussion Area. Through Wednesday, March 30, 2016, review and comment on at least two peers’ responses.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation
Do the following when responding to your peers:
B6026 Week 2 Assignment 2 SWOT Analysis
Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.
Begin by selecting an organization, product, or service for your marketing plan and complete the following:
Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt.
B6026 Week 3 Assignment 1 Discussion Implementing a Marketing Database
Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information.
Consider the following scenario:
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Sara is the marketing manager of a small human resource (HR) consultancy firm. She wants to address improving customer relations and understanding and managing consumer behavior. She would like to implement a process of using a database to assist her company in its marketing efforts. She is also concerned about online privacy versus off-line privacy. |
Now, respond to the following:
By Saturday, April 2, 2016, post your response to the appropriate Discussion Area. Through Wednesday, April 6, 2016, review and comment on at least two peers’ responses.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation
Do the following when responding to your peers:
B6026 Week 3Assignment 2 LASA 1 The Buying Process
Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.
Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.
Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process.
Remember, the five stages are as follows:
Note: Use the grading criteria for this assignment to guide your report. Be sure to include these details within your evaluation to support your ideas.
Write a 6–8-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.
By Wednesday, April 6, 2016, deliver your assignment to the M3: Assignment 2 Dropbox.
Grading Rubric
This assignment is worth 200 points and will be graded using a rubric. Download and read the rubric to understand the expectations.
B6026 Week 4 Assignment 1 Discussion Marketing Plans and Customer Satisfaction
Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.
Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:
By Saturday, April 9, 2016, post your response to the appropriate Discussion Area. Through Wednesday, April 13, 2016, review and comment on at least two peers’ responses.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation
Do the following when responding to your peers:
B6026 Week 4 Assignment 2 Executive Summary of M3 Assignment 2
The ability to present one’s findings from an evaluation or research study in a concise and persuasive manner is a requirement for any successful manager.
In M3: Assignment 2, you evaluated the buying process of an online consumer product or service from the marketer’s point of view using the five stages of the buying decision process.
Using your research findings from M3: Assignment 2, create an executive summary PowerPoint presentation. Cover the following:
Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.ppt.
B6026 Week 5Assignment 1
The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As you draw to the culmination of this course, apply all that you have learned to develop a comprehensive marketing plan.
Directions:
Identify a company you would like to use for this assignment. This should be an organization that you are familiar with, or have access to their information. You will complete a comprehensive marketing plan, which will include an analysis of their current market situation. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the marketplace? Remember, you will need to justify your approach using market research and data.
The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?
In your marketing plan, be sure to include the following sections:
In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measurable, and reasonable.
A situational analysis presents a snapshot of the market in its current state by describing the company's products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:
The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, be sure to address the following:
The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:
The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12-month calendar should be developed to clearly target specific dates for product introductions and promotional activity.
Remember to include the following:
The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.
Remember to review the grading criteria as you write the plan to ensure you address all needed elements.
Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.
Write an 8–12-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A1.doc.
B6026 Week 5Assignment 2 Discussion Distribution Strategies
Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution.
Respond to the following:
By Sunday, April 17, 2016, post your response to the appropriate Discussion Area. Through Wednesday, April 20, 2016, review and comment on at least two peers’ responses.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation
Do the following when responding to your peers: