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MCS,MBA(IT), Pursuing PHD
Devry University
Sep-2004 - Aug-2010
Assistant Financial Analyst
NatSteel Holdings Pte Ltd
Aug-2007 - Jul-2017
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Keep or Drop
AudioMart is a retailer of radios, stereos, and televisions. The store carries two portable sound systems that have radios, tape players, and speakers. System A, of slightly higher quality than System B, costs $20 more. With rare exceptions, the store also sells a headset when a system is sold. The headset can be used with either system. Variable-costing income statements for the three products follow:
| Â | System A | System B | Headset | ||||
| Sales | $55,000 | Â | $ 32,500 | Â | $8,000 | ||
| Less: Variable expenses | 22,000 | Â | 25,500 | Â | 3,200 | Â | |
| Â | Contribution margin | $33,000 | Â | $ 7,000 | Â | $4,800 | Â |
| Less: Fixed costs* | 10,000 | Â | 18,000 | Â | 2,700 | Â | |
| Â | Operating income | $23,000 | Â | $(11,000) | Â | $2,100 | Â |
* This includes common fixed costs totaling $18,000, allocated to each product in proportion to its revenues.
The owner of the store is concerned about the profit performance of System B and is considering dropping it. If the product is dropped, sales of System A will increase by 44%, and sales of headsets will drop by 25%. (Note:Â Round all answers to the nearest whole number.)
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Conceptual Connection: Prepare segmented income statements for System A and the headsets assuming that System B is dropped. Round your answers to the nearest dollar. Use a minus sign to enter negative values.
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Should B be dropped?
SelectYesNoCorrect 1 of Item 3
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3. Â Conceptual Connection: Suppose that a third system, System C, with a similar quality to System B, could be acquired. Assume that with C the sales of A would remain unchanged; however, C would produce only 80% of the revenues of B, and sales of the headsets would drop by 10%. The contribution margin ratio of C is 50%, and its direct fixed costs would be identical to those of B.
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Conceptual Connection: Suppose that a third system, System C, with a similar quality to System B, could be acquired. Assume that with C the sales of A would remain unchanged; however, C would produce only 80% of the revenues of B, and sales of the headsets would drop by 10%. The contribution margin ratio of C is 50%, and its direct fixed costs would be identical to those of B.
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