B6026 Week 1 Assignment 1 Opening Discussion Introduction to Classmates and this Course

Begin this assignment by introducing yourself to classmates—giving your name, prior education/degrees, current occupation, and areas of interest that might be covered by this course.

Next, share your ideas, observations, and experiences regarding marketing management.

Respond to the following:

• What is your opinion about the marketing profession?
• Do you perceive your enrollment in this course as a need or a want? Support your answer with reasons.
• What is your opinion about the general perception of needs and wants among consumers and marketers?
• Do you think marketers overlook the target market? Share one example of a company that does an excellent job of focusing in on their target market. Share one example of a company that does a poor job of focusing in on their target market.
• Do you think an exercise was carried out to identify the target market for this course? Why or why not?
• Do you think that you will be more marketable on completing this course? Support your answer with reasons.

• B6026 Week 1 Assignment 2 Discussion The Dark Side?

  Marketing professionals promote products and services in order to educate and persuade consumers to purchase them. Many consumers believe that marketing satisfies their needs by developing and promoting products and services that they need. However, some consumers believe that marketing professionals create needs by promoting products that they do not actually need.

  Using the readings for this module, the Argosy University online library resources, and the Internet, respond to the following:

  • Examine whether marketing creates or satisfies consumer needs.
  • Describe the “dark side” of marketing.
  • Cite examples of companies that have compromised their ethics or values for increased sales and profits.

  By Saturday, March 19, 2016, post your response to the appropriate Discussion Area. Through Wednesday, March 23, 2016, review and comment on at least two peers’ responses.

  Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation
  
  Do the following when responding to your peers:

  • Read your peers’ answers.
  • Provide substantive comments by
  • contributing new, relevant information from course readings, Web sites, or other sources;
  • building on the remarks or questions of others; or
  • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
  • is clear, concise, and organized;
  • demonstrates ethical scholarship in accurate representation and attribution of sources; and
  • displays accurate spelling, grammar, and punctuation.

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