B6026 Week 3 Assignment 2 LASA 1 The Buying Process
B6026 Week 3Assignment 2 LASA 1 The Buying Process
Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.
Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.
Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process.
Remember, the five stages are as follows:
- Problem recognitionÂ
- Search and determination of alternativesÂ
- Evaluation of alternativesÂ
- Purchase decisionÂ
- Post-purchase evaluation
Note:Â Use the grading criteria for this assignment to guide your report. Be sure to include these details within your evaluation to support your ideas.
Write a 6–8-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.
By Wednesday, April 6, 2016, deliver your assignment to the M3: Assignment 2 Dropbox.
Grading Rubric
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This assignment is worth 200 points and will be graded using a rubric. Download and read the rubric to understand the expectations.
Answers
Status NEW
Posted 23 Apr 2017 08:04 AM
My Price 14.00
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Attachments
file 1492936689-B6026 Week 3 Assignment 2 LASA 1 The Buying Process.docx preview (1976 words )
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