SmartExpert

(118)

$30/per page/Negotiable

About SmartExpert

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Accounting,Business & Finance See all
Accounting,Business & Finance,Economics,English,HR Management,Math Hide all
Teaching Since: Apr 2017
Last Sign in: 5 Days Ago
Questions Answered: 7559
Tutorials Posted: 7341

Education

  • BS,MBA, PHD
    Adelphi University/Devry
    Apr-2000 - Mar-2005

Experience

  • HOD ,Professor
    Adelphi University
    Sep-2007 - Apr-2017

Category > Business & Finance Posted 23 Apr 2017 My Price 8.00

B6026 Week 4 Assignment 1 Discussion Marketing Plans and Customer Satisfaction

B6026 Week 4 Assignment 1 Discussion Marketing Plans and Customer Satisfaction

Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.

Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:

  • Discuss implementation activities that positively impacted customer satisfaction.
  • Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.

By Saturday, April 9, 2016, post your response to the appropriate Discussion Area. Through Wednesday, April 13, 2016, review and comment on at least two peers’ responses.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

Do the following when responding to your peers:

 

  • Read your peers’ answers.
  • Provide substantive comments by
    • contributing new, relevant information from course readings, Web sites, or other sources;
    • building on the remarks or questions of others; or
    • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.

Answers

(118)
Status NEW Posted 23 Apr 2017 08:04 AM My Price 8.00

-----------

Attachments

file 1492936751-Week 4 Discussion.docx preview (1078 words )
B-----------602-----------6 W-----------eek----------- 4 -----------Ass-----------ign-----------men-----------t 1----------- Di-----------scu-----------ssi-----------on -----------Mar-----------ket-----------ing----------- Pl-----------ans----------- an-----------d C-----------ust-----------ome-----------r S-----------ati-----------sfa-----------cti-----------on ----------- Co-----------ron-----------a b-----------eer----------- is----------- th-----------e n-----------umb-----------er -----------one----------- im-----------por-----------ted----------- be-----------er -----------int-----------o t-----------he -----------Uni-----------ted----------- St-----------ate-----------s, -----------and----------- ha-----------s d-----------eve-----------lop-----------ed -----------int-----------o a----------- gl-----------oba-----------l b-----------ran-----------d (-----------Gen-----------era-----------l D-----------ist-----------rib-----------uto-----------rs,----------- In-----------c.,----------- n.-----------d.)-----------. C-----------oro-----------na -----------cre-----------ate-----------d i-----------ts -----------com-----------pet-----------iti-----------ve -----------adv-----------ant-----------age----------- th-----------rou-----------gh -----------an -----------inn-----------ova-----------tiv-----------e m-----------ark-----------eti-----------ng -----------str-----------ate-----------gy.----------- L-----------ike----------- Co-----------ron-----------a b-----------eer-----------, i-----------den-----------tif-----------y a----------- re-----------cen-----------t e-----------xam-----------ple----------- of----------- a -----------fir-----------m t-----------hat----------- wa-----------s c-----------ite-----------d a-----------s h-----------avi-----------ng -----------a c-----------omp-----------eti-----------tiv-----------e a-----------dva-----------nta-----------ge -----------due----------- to----------- it-----------s i-----------nno-----------vat-----------ive-----------
Not Rated(0)