PART 1

1. Develop Your Written Communication

a) State your key message clearly

i. Do not “bury the headline” — the main point should be

presented directly

ii. Your key message must be clear and concise

b) Provide the necessary information and build credibility

i. Provide an appropriate amount of background

information for the audience, given the type of

communication

ii. Get to the point without unnecessary verbiage

iii. Build your position as an expert or trusted colleague

c) Support your key message with three or four supporting

points/reasons

i. Supporting points should be appropriate for the context

and needs of the audience

ii. Reasons should be compelling and relevant

d) Employ either the Consult/Join or Tell/Sell techniques

e) Clearly relay to the audience an actionable request

2. Write Professionally

a) Communication should be clear and concise

b) Communication should build logically

c) Sentences should flow smoothly, using appropriate

transitions and varying sentence structure

d) Employ appropriate formatting for ease of reading and clarity

of message (headers, bullet points, etc.)

3. Demonstrate Professional Presence

a) Be authentic and genuine in your communication

b) Use the appropriate tone and vocabulary for your audience

c) Establish rapport to connect with your audience and

grow the relationship

PART 2

4. Channel and Style

a) Explain why you chose the specific channel you used for the

written communication

b) Explain what style you employed in your written communication

and why (Sell/Tell or Consult/Join)

5. Use Feedback to Refine Your Communication

a) Describe or list the feedback you received on your written

communication from the week 6 Discussion Board

b) Explain how you used the feedback to revise and

improve your message

PROFESSIONAL AND APA FORMATTING REQUIREMENTS

Your assignment must follow these general APA formatting requirements:

Your document must be typed, double-spaced, using Times New Roman

font (size 12), with one-inch margins on all sides.

Include a cover page containing the title of the assignment, your name,

the professor’s name, the course title, and the date.

The business written communication portion should be consistent with

professional standards. For example, a business memo will have a

subject line, does not indent paragraphs, etc. A business email will have a

relevant subject line and will include a greeting, paragraphs,

perhaps a bulleted list, a signature line, etc.

Grading for this assignment will be based on the following criteria and

evaluation standards:

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Status NEW Posted 23 Dec 2017 07:12 PM My Price 18.00

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file 1514056606-COM 510 Week 9 Assignment 2 Written communication.docx preview (726 words )

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