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Category > Business & Finance Posted 27 Dec 2017 My Price 8.00

Case 3 True Body Products Should a Small Company Extend Its Product Line to Satisfy a Key Customer?

1. Should Shade introduce scented soaps to True Body's product line? Explain.

2. What steps should Shade take to increase the in-store shelf space of True Body's products?

3. Given Shade's vision for her company (soaps that are all-natural, unscented, and affordable), do you think that her concerns over the proposed higher prices that Whole Foods would charge for her unscented soaps are

justified? Explain.

4. Write a one-page memo to Janice Shade outlining the key components of a marketing strategy that will increase her company's in-store shelf space and its sales

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Martinakom
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Status NEW Posted 27 Dec 2017 09:12 AM My Price 8.00

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