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Category > Business & Finance Posted 24 Feb 2018 My Price 4.00

BUS 5112 Unit 4 Discussion 4 Role of marketing Mangers in New Product Categories

Consider the three major categories of new products: "really new" products (ones that create new product categories like iTunes for digital music), new products in existing product categories, and line extensions which are just new varieties of existing products (such as new flavors). How does the job of the marketing manager differ for these three kinds of new products? How does a marketing manager forecast product demand each of these categories?

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SmartExpert
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Status NEW Posted 24 Feb 2018 05:02 PM My Price 4.00

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file 1519491730-BUS 5112 Unit 4 Discussion 4 Role of marketing Mangers in New Product Categories.docx preview (721 words )
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