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Category > Business & Finance Posted 21 Mar 2018 My Price 4.00

BUS 5112 Unit 7 Portfolio Activity Unit 7

In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services. These are the same concepts and tools that marketing managers use around the world. However, it is worth considering how marketing is perceived in your country and what the ethical dimensions of these marketing strategies are. For example, in the Diageo case discussed in Unit 3, we saw that the company has reduced the prices for many of its liquor brands in Africa as well as selling them in smaller, less-expensive packages.

In a page or two, please reflect on the role of marketing in your country and putting on the ‘marketing manager’ hat, give some specific examples of where you think marketing “crosses the line” into unethical behavior, and make some recommendations for what should change.

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SmartExpert
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Status NEW Posted 21 Mar 2018 07:03 PM My Price 4.00

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file 1521663938-BUS 5112 Unit 7 Portfolio Activity Unit 7.docx preview (421 words )
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