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Category > Business & Finance Posted 31 Dec 2018 My Price 10.00

MKT 701 Unit 1 Discussions LSUS

Discussion Question 1: 

Marketing is defined in terms of satisfying customers' needs and wants. Critics maintain that marketing does much more than satisfy customers' needs and wants and, in fact, creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. What is your opinion of this on-going debate? Take a stance and defend your position using examples of companies that you perceive to have created or satisfied customer needs.

Discussion Question 2

Please see the YouTube video titled "An Introduction to Theodore Levitt's Marketing Myopia" before responding to this question:

Theodore Levitt left a stamp on marketing strategy when he coined term “marketing myopia” in his article published by Harvard Business Review in 1960. More than half of a century later, the important message still resonates in today’s marketplace. Give at least one specific example of a company that fell into a myopic trap. Explain why and how this happened and elaborate on an alternative route the company should have taken.

Answers

SmartExpert
(118)
Status NEW Posted 31 Dec 2018 01:12 PM My Price 10.00

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Attachments

file 1546524644-MKT 701 Unit 1 Discussions.docx preview (1257 words )
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