MKT 701 Unit 4 Case Study 2 Airbnb
Case Study 2 (Airbnb)
Read the case: Airbnb: What's Next? Prioritizing opportunities in Southern Europe and complete your case analysis. Â
Discuss the following:Â
- briefly summarize the key marketing strategy issues in the case that are still relevant TODAYÂ in addition to contemporary issues you find via research;
- make thorough recommendations on how the issues should be handled;
- provide a justification for the recommendations.Â
Case write-ups should be 3-5 pages, double spaced, 12 font size in Times New Roman.Â
This case assignment is due by Sunday at 11:55 p.m (CST), in MS word format.  For more information regarding how the cases will be graded, please refer to the case analysis grading rubric.Â
The case analysis should be approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the brand/product in question. Based on your understanding of the case AND external research on the CURRENT situation, what are the three best strategies to revitalize this brand/product to the same target market and/or alternative markets? Please do not limit yourself to the specifics of the case when formulating your strategies. Think ‘BIG PICTURE’ (internal/external factors, complementary products/industries, sustainability, etc.).
Strategic recommendations should be measurable and broad enough to encompass the direction of the brand for at least 5 years. At the same time, the analysis should explain in detail the logic and process behind implementing such initiatives.
Â
Answers
Status NEW
Posted 03 Jan 2019 02:01 PM
My Price 10.00
MKT----------- 70-----------1 U-----------nit----------- 4 -----------Cas-----------e S-----------tud-----------y 2----------- Ai-----------rbn-----------b A-----------nsw-----------er-----------
Attachments
file 1546525788-MKT 701 Unit 4 Case Study 2 Airbnb Answer.docx preview (987 words )
A----------- Ca-----------se -----------Stu-----------dy -----------Ana-----------lys-----------is -----------of -----------Air-----------bnb-----------: W-----------hat-----------’-----------s N-----------ext-----------? -----------Pri-----------ori-----------tiz-----------ing----------- op-----------por-----------tun-----------iti-----------es -----------in -----------Sou-----------the-----------rn -----------Eur-----------ope----------- N-----------ame----------- L-----------oui-----------sia-----------na -----------Sta-----------te -----------Uni-----------ver-----------sit-----------y S-----------hre-----------vep-----------ort----------- I-----------ntr-----------odu-----------cti-----------on ----------- Ai-----------rbn-----------b i-----------s a----------- le-----------ade-----------r i-----------n t-----------he -----------pee-----------r t-----------o p-----------eer----------- ma-----------rke-----------t o-----------ffe-----------rin-----------gs -----------in -----------int-----------ern-----------et------------bas-----------ed -----------hom-----------e a-----------cco-----------mmo-----------dat-----------ion-----------s. ----------- Ai-----------rbn-----------b o-----------ffe-----------rs -----------a v-----------ari-----------ety----------- of----------- co-----------mpe-----------tit-----------ive----------- pr-----------ice-----------s d-----------ue -----------to -----------the----------- ma-----------rke-----------t d-----------ema-----------nd.----------- T-----------he -----------com-----------pan-----------y h-----------as -----------est-----------abl-----------ish-----------ed -----------str-----------ong----------- cu-----------sto-----------mer----------- en-----------gag-----------eme-----------nt -----------and----------- ra-----------pid----------- gr-----------owt-----------h i-----------n t-----------he -----------mar-----------ket----------- fo-----------r b-----------ein-----------g t-----------rus-----------two-----------rth-----------y.
Not Rated(0)