MKT 701 Unit 3 Case Study 1 Analysis of Netflix Inc The Second Act Moving into Streaming
Case Study 1 (Netflix)
Read the case: Netflix Inc.: The Second Act - Moving into Streaming and complete your case analysis. Â
Discuss the following:Â
1) briefly summarize the key marketing strategy issues in the case that are still relevant TODAYÂ in addition to contemporary issues you find via research;Â
2) make thorough recommendations on how the issues should be handled;Â
3) provide a justification for the recommendations.Â
Case write-ups should be 3-5 pages, double spaced, 12 font size in Times New Roman.Â
This case assignment is due by Sunday at 11:55 p.m (CST), in MS word format.  For more information regarding how the cases will be graded, please refer to the case analysis grading rubric.Â
The case analysis should be approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the brand/product in question. Based on your understanding of the case AND external research on the CURRENT situation, what are the three best strategies to revitalize this brand/product to the same target market and/or alternative markets? Please do not limit yourself to the specifics of the case when formulating your strategies. Think ‘BIG PICTURE’ (internal/external factors, complementary products/industries, sustainability, etc.).
Strategic recommendations should be measurable and broad enough to encompass the direction of the brand for at least 5 years. At the same time, the analysis should explain in detail the logic and process behind implementing such initiatives.Â
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Posted 03 Jan 2019 02:01 PM
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