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Category > Business & Finance Posted 03 Jan 2019 My Price 8.00

MKT 701 Unit 6 Discussion LSUS

Discussion Question 8:

Please read this article before responding to the question:

https://adexchanger.com/ad-exchange-news/first-google-lets-advertisers-use-search-data-youtube-ad-targeting/

Is Google justified in using the search history of unaware customers to target them with ads?  Take a stance and support your answers with actual examples.

Discussion Question 9:

Please read this article before responding to the question:

https://hbr.org/2016/11/the-brands-that-make-customers-feel-respected

According to the article, the telecommunications industry is ranked worst in terms of respect felt by customers. Assume you are the marketing manager for a major telecommunications company and have been assigned the role of implementing 2 initiatives that will improve customer perceptions. Be specific and list examples of companies that have succeeded in this regard.

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SmartExpert
(118)
Status NEW Posted 03 Jan 2019 02:01 PM My Price 8.00

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Attachments

file 1546527446-MKT 701 Unit 6 Discussion.docx preview (839 words )
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