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Category > Business & Finance Posted 03 Jan 2019 My Price 6.00

MKT 701 Unit 7 Discussion LSUS

Discussion Question 10:

Please watch this video before responding to the question:

https://www.dailymotion.com/video/x3qyn64

What is Coca-Cola’s marketing strategy? Briefly discuss (using examples from the video clip) the main facets of Coca-Cola’s marketing strategy, i.e. focus on Steps 4 and 5 of the Strategic Marketing Management Process posted for this week. How could a new beverage company compete against Coca-Cola, a top global beverage company? Be specific.

 

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SmartExpert
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Status NEW Posted 03 Jan 2019 02:01 PM My Price 6.00

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Attachments

file 1546527606-MKT 701 Unit 7 Discussion.docx preview (515 words )
----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- M-----------KT -----------701----------- Un-----------it -----------7 D-----------isc-----------uss-----------ion----------- S-----------tud-----------ent----------- Na-----------me ----------- In-----------str-----------uct-----------or -----------Nam-----------e -----------Uni-----------ver-----------sit-----------y -----------Dat-----------e -----------Dis-----------cus-----------sio-----------n Q-----------ues-----------tio-----------n 1-----------0: ----------- Pl-----------eas-----------e w-----------atc-----------h t-----------his----------- vi-----------deo----------- be-----------for-----------e r-----------esp-----------ond-----------ing----------- to----------- th-----------e q-----------ues-----------tio-----------n: ----------- ht-----------tps-----------://-----------www-----------.da-----------ily-----------mot-----------ion-----------.co-----------m/v-----------ide-----------o/x-----------3qy-----------n64----------- W-----------hat----------- is----------- Co-----------ca------------Col-----------aâ€-----------™s -----------mar-----------ket-----------ing----------- st-----------rat-----------egy-----------? B-----------rie-----------fly----------- di-----------scu-----------ss -----------(us-----------ing----------- ex-----------amp-----------les----------- fr-----------om -----------the----------- vi-----------deo----------- cl-----------ip)----------- th-----------e m-----------ain----------- fa-----------cet-----------s o-----------f C-----------oca------------Co-----------laâ-----------€™s----------- ma-----------rke-----------tin-----------g s-----------tra-----------teg-----------y, -----------i.e-----------. f-----------ocu-----------s o-----------n S-----------tep-----------s 4----------- an-----------d 5----------- of----------- th-----------e S-----------tra-----------teg-----------ic
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