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Adelphi University/Devry
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Adelphi University
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MKT 500 Week 4 Discussion
Watch the video,BÂ Pinkberry, and answer the following questions:
Question One
·        How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer.
Question Two
·        Determine the most viable target market for Pinkberry using the bases of segmentation to describe the customer profile. Provide a rationale for your answer.
Question Three
·        Describe each level of Maslow's Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.
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