During Operation Iraqi Freedom in 2004, sailors on the aircraft carrier USS George Washington relaxed by watching American television. The media is an integral part of culture. Cultural contracts theory tells us that our worldview of other cultures is shaped when we interact with people from those cultures. One of the alternate ways we learn about them is through film, television, books, and other various media.  What role does the media play in shaping your view of other cultures? This activity is designed to help us explore ethical standards for diversity in media and other concepts presented our module. This activity aligns with module outcome 1.

Answer one of the following discussion questions below.

1.    Think about the films, television programs, music, games, or books that you have experienced in the past few years. Identify one that you believe offered a negative stereotypical portrayal according to gender, race, sexual orientation, religious beliefs, physical ability, etc. What impact do you think this portrayal had on audience members?

2.    Global media conglomerates are largely owned by western corporations that export western entertainment programs worldwide. Given the significant number of police and crime dramas in U.S. films and television programs, how might audiences in other parts of the world perceive Americans? Give an example to support your response.

3.    The concept of cultural relativism helps us understand how ethical values and practices may vary according to culture. Ethically acceptable communication in one culture may be considered unethical in a different culture. Describe an experience you had with cultural relativism and how you felt about it.

4.    Consider the core theoretical assumptions of identity negotiation on page 201 of our textbook.  Which of these resonated with you the most and why? Give an example based on your personal experience that supports this particular assumption.

5.    Our textbook author provided several examples of minimalist values. Which minimalistic human value do you believe is most important in promoting common ground between absolutism and relativism? Provide an example to support your response.

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