Assignment 1: SWOT Analysis Due Week 3 and worth 200 points What is a SWOT analysis? The SWOT is an organizational performance tool used to conduct a situation analysis. The acronym SWOT stands for the following factors: Strengths – internal factors that leverage organizational performance Weaknesses – internal factors that will affect the health care organization (cost, quality, etc.) Opportunities – external factors that improve initiatives for the organization Threats – external factors that could negatively affect organizational performance

The SWOT analysis should match the organization’s resources and capabilities to the competitive environment in which it operates. The analysis should help guide the organization’s formulation and selection of strategy. The SWOT analysis framework is often represented in a 2 x 2 matrix. (See template below.) Strengths and weaknesses are internal to the company and can be directly managed by it, while opportunities and threats are external (meaning the company can only anticipate and react to them). Using the health care companies selected in Week 1, create a slide presentation with no more than 12 slides (with bullets) and note pages that include the following (Note: Use the bullets below to help you structure your presentation):

ï‚· The first slides should introduce your companies and why you chose them.

ï‚· Include your completed SWOT diagrams (one for each company).

 Include a comparison of each company’s SWOT.

 Identify a minimum of three factors that affect each firm’s environment. You must include the internal and external environments (e.g., resources, market, competitors, geographical, global) in each factor. Rate the top two concerns, based on your professional experience.

ï‚· Assess and provide recommendations that will:

1. enhance the strengths,

2. minimize the weaknesses,

3. maximize the opportunities, and

4. overcome the threats.

HSA525 – Assignment 1: SWOT Analysis

ï‚· Assume you are meeting with your internal or external stakeholders. Create a Stakeholders Recommendation in which you:

ï‚· Summarize your SWOT analysis to the stakeholder selected.

ï‚· Provide short-term recommendations.

ï‚· Include two or more references to support your rationale.

Extra Credit (15 points): You may earn up to 15 points of extra credit for submitting a slide presentation that includes either a voice or video recording in which you present your SWOT analysis. (This is in addition to submitting original deliverable requirements.)