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Category > Marketing Posted 08 Feb 2019 My Price 8.00

MKT 710 Week 1 Discussion Louisiana State University Shreveport

MKT 710 Week 1 Discussion

Self-Reference Criterion (SRC) is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions. Closely connected to SRC is ethnocentrism – the notion that people in one’s own company, culture, or country know how to do things best.  

HSBC, one of the world’s largest multinational banks, is known for their humorous advertisements on some of the differences between Western and Asian cultures (three are included in the video clip). The risks of SRC and ethnocentrism, underlying phenomena in HSBC’s advertisements, are apparent. Can SRC and ethnocentrism ever be a good thing for a global company or an aspiring multinational?  Be specific and support your position. 

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SmartExpert
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Status NEW Posted 08 Feb 2019 11:02 PM My Price 8.00

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file 1549668656-MKT 701 Week 1 Discussion Answer.docx preview (503 words )
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