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MKT 701 Module 2 Discussion 3
Culture is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmitted from generation to generation. Geert Hofstede referred to culture as “software of the mind” or a problem-solving tool that guides people’s thoughts and behavior.
Do you agree or disagree with the following statement?
“Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster.”
Use Hofstede’s cultural dimensions (see link below) and your personal experiences (if possible) to explain your view.
http://www.economist.com/node/12669307
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