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Elementary,Middle School,High School,College,University,PHD
| Teaching Since: | Apr 2017 |
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BS,MBA, PHD
Adelphi University/Devry
Apr-2000 - Mar-2005
HOD ,Professor
Adelphi University
Sep-2007 - Apr-2017
Unit Learning Outcomes: 1. Investigate the range of resources required to launch a new venture. 2. Assess the skills and capabilities required and how these might be acquired or developed. 3. Explain and justify appropriate promotional activities to support the launch. 4. Suggest an appropriate legal form and compile a budget for launch. Introduction Globalization is a major driver that has impact on nearly every business. With technological progress in logistics and distribution which enables nearly every business to buy, sell and cooperate on a global scale. Customers have the chance to compare prices and quality globally, in order to find the best offer. With these developments, SMEs’ have to ask themselves some questions, even if they do not have immediate strategy to operate beyond their domestic markets. Answering such questions must help SMEs’ to gain competitive advantage over their rivals; become profitable, survive and grow.
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