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Teaching Since: | Apr 2017 |
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BS,MBA, PHD
Adelphi University/Devry
Apr-2000 - Mar-2005
HOD ,Professor
Adelphi University
Sep-2007 - Apr-2017
"Consumer Behavior Blog Post-If I like you, will I like your product?"
1). Select a famous celebrity who is a spokesperson, or who you believe would make a good spokesperson.
2). Go to Twitter and review that celebrity’s most recent tweets. If you don’t have a Twitter account, sign up for a free one using the instructions in “Twitter 101.”
3). In your blog post, explain how this celebrity influences comprehension based upon the following characteristics (Hint: See Chapter 4 in the textbook for more details):
· Likeability
· Attractiveness
· Expertise
· Trustworthiness
*Your blog entry should be approximately one to two paragraphs per part. A paragraph is comprised of three sentences minimum. For more in-depth questions, you will have more content.
*Keep the blogging in order starting with the first part. Separate each part with a blank line so readers can tell when one part ends and the next part begins.
*Proofread before submission, and use APA citing and referencing when you include information from a source.
Additionally, be sure to respond to the blog entries created by two (2) of your peers.
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MKT----------- 30-----------5 W-----------eek----------- 2 -----------Dis-----------cus-----------sio-----------n C-----------ons-----------ume-----------r B-----------eha-----------vio-----------r B-----------log----------- Po-----------st------------If -----------I l-----------ike----------- yo-----------u, -----------wil-----------l I----------- li-----------ke -----------you-----------r p-----------rod-----------uct-----------?-----------