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BS,MBA, PHD
Adelphi University/Devry
Apr-2000 - Mar-2005
HOD ,Professor
Adelphi University
Sep-2007 - Apr-2017
"Consumer Behavior Blog Post –Can you spot any gorilla gurus or marshmallow mavens on Pinterest?"
According to the textbook, a microculture is a group of people who share similar values and tastes that are subsumed within a larger culture.
Step One: Go to Pinterest, and sign up for an account if you have not already done so (see “Pinterest 101” in the course shell for more details on creating an account).
Step Two:. Look around the Website and observe the different microcultures that are represented, as well as the different consumer behavior activities taking place within the Website.
This week, blog a response to the following question:
1). A.How does Pinterest enable marketers to target different microcultures?
B. Include specific examples that support your response. (Hint: See Chapter 10 in the textbook for more details.)
o Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.
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