• Question 1

3 out of 3 points

 

Lane Bryant is a women's clothing line, dealing exclusively in stylish clothing and flattering fits for plus-size women. Which business orientation best describes Lane Bryant's approach?

 

• Question 2

3 out of 3 points

 

A consumer research study conducted by Visual Effects Inc. analyzes factors, such as age, income, and stage of family life cycle, predicting a consumer's likelihood to purchase a 3-D television. Data was collected from 3,000 consumers using a structured questionnaire. Which type of research does this represent?

 

• Question 3

3 out of 3 points

 

Two common interpretive research orientations are _____.

 

• Question 4

3 out of 3 points

 

Marian Carter takes an aptitude test offered by the career services department at her school to decide on a particular discipline for her majors. The results indicate that she fared better in topics related to human reactions to their environment, human thoughts, feelings, and behaviors. Based on the results, which of the following disciplines should Marian pursue?

 

• Question 5

3 out of 3 points

 

Theodore Levitt, emphasized the importance of:

 

• Question 6

3 out of 3 points

 

A _____ is a key component of a firm with a market-oriented culture.

 

• Question 7

3 out of 3 points

 

A(n) _____ is a specific desire that spells out a way a consumer can go about addressing a recognized need.

 

• Question 8

3 out of 3 points

 

Walmart's supply chain is very efficient, which allows it to offer lower prices than competing retailers. With only a few exceptions, Walmart offers the same basic products in all of its stores, worldwide. Which approach does this best illustrate?

 

• Question 9

3 out of 3 points

 

Refer to the Restaurant Research Scenario. What are the interactions between the customers and the wait staff called?

 

• Question 10

3 out of 3 points

 

Which of the following statements is true of consumer behavior as a field of study?

 

• Question 11

3 out of 3 points

 

A market orientation:

 

• Question 12

3 out of 3 points

 

Which research approach to understanding consumer behavior, involves researchers deriving meaning from talking to people and observing behavior rather than analyzing data?

 

• Question 13

3 out of 3 points

 

A market researcher focuses on the psychological process, including thoughts, feelings, and behavior that people experience once they realize that they have an unmet need. This set of value-seeking activities that the researcher is examining is best described as _____.

 

• Question 14

3 out of 3 points

 

Which of the following situations illustrates a touchpoint?

 

• Question 15

3 out of 3 points

 

Which of the following is based on the belief that firm performance is enhanced through repeat business?

 

• Question 16

3 out of 3 points

 

Characteristics and traits, including personality and lifestyle, that help define a consumer are referred to as _____.

 

• Question 17

3 out of 3 points

 

When firms fail to realize how their products provide value, they are most likely to develop _____.

 

• Question 18

3 out of 3 points

 

Which of the following terms is used to represent market sensitivity to changes in price or other characteristics?

 

• Question 19

3 out of 3 points

 

_____ refers to the way a product is perceived by a consumer.

 

• Question 20

3 out of 3 points

 

FordTech is a software company whose clients are based in France. The company has formed a team to determine the direction the organization should take over the next five years. The focus of this team is to increase the company's clientele in Europe. The company is keen on taking advantage of the opportunities and avoiding threats in the changing environment. This team is involved in developing a _____ for the organization.

 

• Question 21

3 out of 3 points

 

As the manager of a leading bank, Bob collates information about the bank's clients from the "customer preference" page of the bank's website. This way more client-oriented decisions can be made, leading to longer-lasting affiliations with clients. Bob is involved in _____.

 

• Question 22

3 out of 3 points

 

Which of the following terms refers to a personal assessment of the net worth a consumer obtains from an activity?

 

• Question 23

3 out of 3 points

 

Prime Inc. is a company that manufactures and markets suits for professional kayakers. These consumers are predominantly males in the age group of 25-45 years. This market segment that Prime serves with a specific marketing mix is called its _____.

 

• Question 24

3 out of 3 points

 

An automobile marketer is interested in studying the internal influences that affect the psychology of the potential buyers of luxury automobiles. Which of the following would this marketer be interested in studying?

 

• Question 25

3 out of 3 points

 

Customer lifetime value includes the net present value of the stream of profits over a customer's lifetime and _____.

 

• Question 26

3 out of 3 points

 

Which of the following terms refers to the way a company goes about creating value for its customers?

 

• Question 27

3 out of 3 points

 

Since childhood, Meg's parents always told her that milk is good for health. As a result, Meg developed a liking for milk and started drinking it regularly. In this case, Meg's thinking or mental process is referred to as _____.

 

• Question 28

3 out of 3 points

 

_____ is the immediate gratification that comes from experiencing some activity.

 

• Question 29

3 out of 3 points

 

Natalie and her friends enjoy visiting upscale stores together even if they do not purchase anything. For them, the experience of shopping is an experience in itself, not just a means to an end. While shopping, which of the following types of values do Natalie and her friends experience?

 

• Question 30

3 out of 3 points

 

Which of the following is an element of the marketing mix?

 

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Status NEW Posted 07 Jul 2019 06:07 PM My Price 5.00

MKT----------- 30-----------5 W-----------eek----------- 2 -----------Qui-----------z-----------

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