•

• Question 1

3 out of 3 points

 

A company that produces a popular brand of pasta decides against increasing its product price. Instead, the management chooses to decrease the quantity of packed content from 100gms to 90gms. According to the management, any move to increase the product price might result in the brand losing a major chunk of its loyal consumers who relate to the brand as affordable. This is an attempt by the company to preserve the _____ of their consumers regarding their product.

 

 

• Question 2

3 out of 3 points

 

Mesha reads a magazine article and finds out that a normal healthy adult should consume 25 grams of fiber a day. From the article, she also comes to know that fruits, vegetables, and whole grains are good sources of fiber. When Mesha visits a supermarket next, she purchases whole wheat bread instead of white bread and a greater quantity of fruits and vegetables than she did before reading the article. This change in Mesha's behavior is an example of _____.

 

• Question 3

3 out of 3 points

 

_____ refers to the personal relevance a consumer feels towards a particular product.

 

• Question 4

3 out of 3 points

 

John has very little knowledge of cheese and seldom buys it for personal use. However, when he is invited to dinner by a friend, a self-confessed cheese lover, John feels obligated to buy cheese for him. When he comes back home after dinner, John finds that the Stilton cheese he randomly chose and bought was displayed on the calendar in his kitchen. Which of the following is most likely to account for John's choice of cheese?

 

• Question 5

3 out of 3 points

 

_____ refers to a change in behavior resulting from the interaction between a person and a stimulus.

 

• Question 6

3 out of 3 points

 

While watching a movie, Daysha notices that a few brands have been conspicuously integrated with its screenplay. The main character drives a particular brand of car and drinks only a specific brand of beer. Daysha figures out that this is a marketing strategy that employs _____.

 

• Question 7

3 out of 3 points

 

Which of the following is true of the information processing perspective to learning?

 

• Question 8

3 out of 3 points

 

The attempt to derive meaning from information is known as _____.

 

• Question 9

3 out of 3 points

 

Selective distortion is a process by which:

 

• Question 10

3 out of 3 points

 

_____ involves screening out most stimuli and subjecting oneself to only a small portion of stimuli.

 

• Question 11

3 out of 3 points

 

A state implemented a much needed hike in gasoline prices, increasing it by $2. This was followed by a public outcry against the price rise. A year later, the state further increased gasoline prices by half a dollar. This time round, the public accepted it as essential even though there was a general murmur of dissatisfaction. Which of the following best explains the reason for the public's acceptance?

 

• Question 12

3 out of 3 points

 

Sunriese Stores is a large retail store that offers a wide variety of products. Every time Richard visits it, he only focuses on the things he needs, ignoring the other items displayed at the store. Which of the following is Richard exhibiting?

 

• Question 13

3 out of 3 points

 

In Pavlov's classical conditioning experiment, the salivation of the dogs on being exposed to the meat powder is an example of a(n) _____.

 

• Question 14

3 out of 3 points

 

In order to deal with the declining effectiveness of traditional advertising, marketers are finding unique ways to reach out to target customers. Integrating their goods with popular television programs is one such way. This sort of advertising in which actors are shown using branded products is an example of _____.

 

• Question 15

3 out of 3 points

 

The just meaningful difference (JMD) refers to:

 

• Question 16

3 out of 3 points

 

A concept within a schema that is the single best representative of some category is known as a(n) _____.

 

• Question 17

3 out of 3 points

 

Information stored in long-term memory is coded with _____, which means the stimuli are converted to meaning that can be expressed verbally.

 

• Question 18

3 out of 3 points

 

If a consumer develops thoughts that contradict a marketing message, then he/she is said to have developed _____ toward the message.

 

• Question 19

3 out of 3 points

 

Which of the following refers to cognitive components that represent facts in an associative network?

 

• Question 20

3 out of 3 points

 

When consumers believe that they will get 50 percent off on the purchase of a second item of equal or lesser value after reading an advertisement for a clothing store, _____ of the marketing message has occurred.

tion 21

3 out of 3 points

 

The process through which consumers reconstruct memory traces into a formed recollection of the information they are trying to remember is known as _____.

 

• Question 22

3 out of 3 points

 

Miss, a popular brand of women's clothing, introduces a new line of luxury evening wear. The management at Miss wants to market the new collection as lavish, sophisticated, and feminine. Which of the following print media advertisements is most likely to have the intended effect?

 

• Question 23

3 out of 3 points

 

In a marketing message, the amount of knowledge that a source is perceived to have about a subject is referred to as _____.

 

• Question 24

3 out of 3 points

 

Echoic storage is the storage of:

 

• Question 25

3 out of 3 points

 

Alice, a five-year-old, used to cry and protest whenever her mother took her to the dentist for monthly dental checkups. After a dozen visits, however, she stopped crying, even though Alice admits that she still does not like going to the dentist. This change in Alice's response to dental visits is an example of _____.

 

• Question 26

3 out of 3 points

 

Which of the following storage areas of the memory system is used to store and encode information for placement in the long-term memory and to retrieve encoded information for future use?

 

• Question 27

3 out of 3 points

 

_____ are beliefs about what will happen in a future situation.

 

• Question 28

3 out of 3 points

 

The amount of information available for a consumer to process within a given environment is known as _____.

 

• Question 29

3 out of 3 points

 

_____ is the weakest form of learning.

 

• Question 30

3 out of 3 points

 

_____ involves the association of active information in short-term memory with other information recalled from long-term memory.

 

SmartExpert

(118)

Status NEW Posted 07 Jul 2019 07:07 PM My Price 5.00

MKT----------- 30-----------5 W-----------eek----------- 3 -----------Qui-----------z-----------

Attachments

file 1562526048-WEEK 3 QUIZ.docx preview (1413 words )

Q-----------ues-----------tio-----------n 1----------- 3----------- ou-----------t o-----------f 3----------- po-----------int-----------s -----------A c-----------omp-----------any----------- th-----------at -----------pro-----------duc-----------es -----------a p-----------opu-----------lar----------- br-----------and----------- of----------- pa-----------sta----------- de-----------cid-----------es -----------aga-----------ins-----------t i-----------ncr-----------eas-----------ing----------- it-----------s p-----------rod-----------uct----------- pr-----------ice-----------. I-----------nst-----------ead-----------, t-----------he -----------man-----------age-----------men-----------t c-----------hoo-----------ses----------- to----------- de-----------cre-----------ase----------- th-----------e q-----------uan-----------tit-----------y o-----------f p-----------ack-----------ed -----------con-----------ten-----------t f-----------rom----------- 10-----------0gm-----------s t-----------o 9-----------0gm-----------s. -----------Acc-----------ord-----------ing----------- to----------- th-----------e m-----------ana-----------gem-----------ent-----------, a-----------ny -----------mov-----------e t-----------o i-----------ncr-----------eas-----------e t-----------he -----------pro-----------duc-----------t p-----------ric-----------e m-----------igh-----------t r-----------esu-----------lt -----------in -----------the----------- br-----------and----------- lo-----------sin-----------g a----------- ma-----------jor----------- ch-----------unk----------- of----------- it-----------s l-----------oya-----------l c-----------ons-----------ume-----------rs -----------who----------- re-----------lat-----------e t-----------o t-----------he -----------bra-----------nd -----------as -----------aff-----------ord-----------abl-----------e. -----------Thi-----------s i-----------s a-----------n a-----------tte-----------mpt----------- by----------- th-----------e c-----------omp-----------any-----------

Not Rated(0)

• Buy Answer