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Category > Marketing Posted 07 Jul 2019 My Price 6.00

MKT 305 Week 4 Quiz 1 and Quiz 2

• Question 1

3 out of 3 points

 

_____ involves a drive to experience something personally gratifying.

 

• Question 2

3 out of 3 points

 

_____ considers how something turned out relative to one's goals and can evoke emotions like joyfulness, satisfaction, sadness, or pride.

 

• Question 3

3 out of 3 points

 

Julie believes that if she smiles, the whole world would smile with her. Her belief is based on the concept of _____.

 

• Question 4

3 out of 3 points

 

Consumers with very high involvement in some product category are referred to as _____.

 

• Question 5

3 out of 3 points

 

Deep personal interest that evokes strongly felt feelings associated with some object or activity is known as _____ involvement.

 

• Question 6

3 out of 3 points

 

A _____ is a variable that changes the nature of the relationship between two other variables.

 

• Question 7

3 out of 3 points

 

Jennifer wants to buy Shiene a hand dishwashing detergent that positions itself as a product that can help one avoid "grease and embarrassment" in front of guests. In buying Shiene, Jennifer is primarily influenced by a(n) _____ focus.

 

• Question 8

3 out of 3 points

 

Sara is waiting for the result of the blood sugar test she took at a doctor's clinic. She is anxious to know about the outcome and hopes that the result would be favorable. This is an example of _____ appraisal.

 

• Question 9

3 out of 3 points

 

As consumers get older, the value they receive from certain consumption activities often changes. For example, some older consumers do not have as much fun attending sporting events as they did when they were younger. In this case, consumers' age is an example of a _____ variable.

 

• Question 10

3 out of 3 points

 

Emotions that result from some evaluation or reflection of one's own behavior—which can include both actions and failures to act—are known as _____ .

 

• Question 11

3 out of 3 points

 

According to Maslow's hierarchy of needs, which of the following represents the need to be recognized as a person of worth?

 

• Question 12

3 out of 3 points

 

A new western-themed family steakhouse requires its employees to dress like cowboys and cowgirls from head-to-toe with cowboy hats, red-and-white checkered shirts, blue jeans, and cowboy boots. The owners believe that this specific appearance is needed to generate the emotional reaction it seeks from its customers. This dressing requirement for employees is an example of _____.

 

• Question 13

3 out of 3 points

 

When Joanna finally got the dress that she had been waiting for, she was ecstatic as it turned out to be a perfect fit. This is an example of _____ appraisal.

 

• Question 14

3 out of 3 points

 

_____ means that to the extent that a consumer's mood can be controlled, his or her memories and evaluations can be influenced.

 

• Question 15

3 out of 3 points

 

Jennifer wants to buy crockery for her house from Crystals, a brand that positions itself as "the ultimate choice in dining." Which of the following is most likely to be the factor that is motivating Jennifer to buy crockery from Crystals?

 

• Question 16

3 out of 3 points

 

The _____ focuses on the total person and the uniqueness of his or her psychological makeup.

 

• Question 17

3 out of 3 points

 

_____ is the totality of thoughts, emotions, intentions, tendencies, and behaviors that a person exhibits consistently as he or she adapts to his or her environment.

 

• Question 18

3 out of 3 points

 

The degree to which a consumer is open to new ideas and quick to buy new products, services, or experiences early in their introduction is referred to as consumer _____.

 

• Question 19

3 out of 3 points

 

With the _____, the focus of a researcher is on one particular trait.

 

• Question 20

3 out of 3 points

 

Which of the following traits can be defined as an enduring tendency to strive to be better than others?

 

• Question 21

3 out of 3 points

 

Consumers with a(n) _____ are most likely to focus on making progress and accomplishing more in less time.

 

• Question 22

3 out of 3 points

 

_____ refers to the way consumer lifestyles are measured.

 

• Question 23

3 out of 3 points

 

Which of the following is a dimension of materialism?

 

• Question 24

3 out of 3 points

 

_____ is most closely associated with a tendency to retain control and ownership over possessions.

 

• Question 25

3 out of 3 points

 

Carl restricts himself to social drinking because he feels that drinking too much alcohol is not socially acceptable. According to the psychoanalytic approach, which of the following motivates him to match societal norms and expectations?

 

• Question 26

3 out of 3 points

 

According to the _____, consumers agree on the shared meaning of products and symbols.

 

• Question 27

3 out of 3 points

 

According to the psychoanalytic approach to personality, which of the following principles implies that the ego seeks to satisfy the id within the constraints of society?

 

• Question 28

3 out of 3 points

 

PRIZM is based on the premise that people with similar backgrounds and means tend to live close to one another and emulate each other's behaviors and lifestyles. This is an example of the _____.

 

• Question 29

3 out of 3 points

 

_____ are observable, statistical aspects of populations including such factors as age, gender, or income.

 

• Question 30

3 out of 3 points

 

Which of the following statements is true of personality?

 

• Question 1

3 out of 3 points

 

Nathan is diabetic. He frequently discounts the negative consequences of eating candies, which are rich in sugar. This is an example of the _____.

 

• Question 2

3 out of 3 points

 

_____ refer to the characteristics of the person or character delivering a message that influence persuasion.

 

• Question 3

3 out of 3 points

 

Balance theory is based on the _____ which states that human beings prefer consistency among their beliefs, attitudes, and behaviors.

 

• Question 4

3 out of 3 points

 

Which of the following is true about message construction?

 

• Question 5

3 out of 3 points

 

Which of the following terms refers to specific attempts to change attitudes?

 

• Question 6

3 out of 3 points

 

_____ refers to the extent to which a company actively monitors its customers' attitudes over time.

 

• Question 7

3 out of 3 points

 

Ken Rogers wants to purchase a new computer for his daughter. He carefully collects information about the latest models available in the market such as their features and prices. He plans to make the actual purchase only after extensively researching and evaluating these various models. According to the hierarchy of effects approach to attitudes, which of the following best describes Ken's actions?

 

• Question 8

3 out of 3 points

 

The attitude-toward-the-object (ATO) approach is known as a _____ which indicates that attitudes are formed holistically across a number of attributes, with poor ratings on one attribute being compensated for by higher ratings on another attribute.

 

• Question 9

3 out of 3 points

 

The ego-defensive function of consumer attitudes:

 

• Question 10

3 out of 3 points

 

Which of the following types of effect is said to occur when material presented later in the message has the most impact?

 

• Question 11

3 out of 3 points

 

The basic premise of _____ is that consumers are motivated to maintain perceived consistency in the relations found in mental systems.

 

• Question 12

3 out of 3 points

 

_____ are relatively enduring overall evaluations of objects, products, services, issues, or people.

 

• Question 13

3 out of 3 points

 

According to the balance theory, the relations between the observer (consumer) and the other elements in a system are referred to as _____.

 

• Question 14

3 out of 3 points

 

_____ is a term that is used to describe how the appeal of a message and its construction affect persuasion.

 

• Question 15

3 out of 3 points

 

Karen Bates has owned several automobiles from her favorite brand. Therefore, when deciding to purchase a new car for her daughter, her brand loyalty made the decision easy. Consequently, she gifted her daughter the latest model of that brand. According to the functional theory of attitudes, this scenario relates to the _____.

 

Answers

(21)
Status NEW Posted 07 Jul 2019 07:07 PM My Price 6.00

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