•

• Question 1

3 out of 3 points

 

Which of the following is a geodemographic tool that assists consumer behavior analysis?

 

• Question 2

3 out of 3 points

 

A group of people who share similar values and tastes that are subsumed within a larger culture is defined as a _____.

 

• Question 3

3 out of 3 points

 

In sociology, a marriage that is comprised of people from similar classes is referred to as _____.

 

• Question 4

3 out of 3 points

 

Which of the following statements is true of the Millennials?

 

• Question 5

3 out of 3 points

 

Rodeo, a popular animal-riding sport in Texas, draws huge crowds every time it is organized. However, there are certain groups who believe that the sport encourages animal cruelty and hence they stage protests to ban this sport. These people come together and form groups to further the cause of safeguarding animals. Such groups are an example of a(n) _____.

 

• Question 6

3 out of 3 points

 

Traditional advertisements for cookware have always focused on appealing to women consumers. Such advertisements make use of consumer differences arising out of microcultures based on different _____.

 

• Question 7

3 out of 3 points

 

Many Muslim women are seen wearing burkas in public. Other people can recognize theses women as followers of the Islamic religion from their attire. This clothing is an example of _____.

 

• Question 8

3 out of 3 points

 

Jane had very few friends in school until she joined Techno-buzz, a group in the school for technology enthusiasts. She felt a sense of belongingness with the group and met other members with whom she shared many common interests. This is an example of belonging to a _____.

 

• Question 9

3 out of 3 points

 

Which of the following statements is true about the social class microculture in the U.S.?

 

• Question 10

3 out of 3 points

 

Neer, a second-generation Asian immigrant, has had a close-knit upbringing. He is not as orthodox as his family and has adopted the American culture to some extent. He often has to deal with situations where he has to form preferences based on his Asian culture or American culture. Which of the following terms best describes Neer's situation?

 

• Question 11

3 out of 3 points

 

Americans who were born before 1928, and whose lives and values were shaped very much by World War II and post-war experiences, belong to the _____.

 

• Question 12

3 out of 3 points

 

Carla is a 75-year-old woman. Her life's choices have been influenced by her experiences of the Great Depression as well as World War II. She spends sparingly and buys only what is of practical use to her. To which of the following generational microcultures is Carla most likely to belong?

 

• Question 13

3 out of 3 points

 

The term _____ is used to capture much the same idea as a microculture.

 

• Question 14

3 out of 3 points

 

Many young, working couples choose to have just one kid or none at all. These couples hardly have any responsibilities like saving up for children's education or securing children's future. This leaves them with more than enough money to spend on luxury goods. Most of them enjoy high spending power and splurge on a lot of luxurious goods. In this scenario, which of the following is a trend that is influencing consumer behavior?

 

• Question 15

3 out of 3 points

 

Louis was born in 1920 and spent four years in the Navy during World War II. He doesn't understand his grandchildren's spending habits because he was always thrifty. To which of the following generational microcultures is Louis most likely to belong?

 

• Question 1

3 out of 3 points

 

The way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities is known as _____.

 

• Question 2

3 out of 3 points

 

Which type of shopping is characterized by activities oriented toward a specific, intended purchase or purchases?

 

• Question 3

3 out of 3 points

 

Situational characteristics related to time are known as _____.

 

• Question 4

3 out of 3 points

 

_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

 

• Question 5

3 out of 3 points

 

Kyra is a chain of retail stores, targeted toward working women. It offers trendy clothing and housewares. The stores are designed differently from others to provide the perception that they are unique, just like their target shoppers. The goal is to create an emotionally rewarding environment in an attempt to produce high hedonic shopping value. This is an example of a positioning based on the _____.

 

• Question 6

3 out of 3 points

 

_____ refers to a salesperson who is capable of conveying emotional information to shape a more valuable outcome for consumers.

 

• Question 7

3 out of 3 points

 

The overall subjective worth of a shopping activity considering all associated costs and benefits is known as _____.

 

• Question 8

3 out of 3 points

 

_____ refers to the density of people and objects within a given space.

 

• Question 9

3 out of 3 points

 

A(n) _____ is a plot of an effect that does not make a straight line.

 

• Question 10

3 out of 3 points

 

The practice of running advertisements primarily at times when customers will be most receptive to the messages is known as _____.

 

• Question 11

3 out of 3 points

 

Lori prefers to purchase cosmetics at self-service drug stores as saleswomen at cosmetic counters in department stores intimidate her. Lori thinks that they are prettier than her. This self-evaluation conducted by Lori is an example of _____.

 

• Question 12

3 out of 3 points

 

Seasonal fruits cost less when in season than when they are not in season. This is an example of a situational influence on value. Which of the following temporal factors best explains this price variation?

 

• Question 13

3 out of 3 points

 

In the context of the elements of retail atmosphere, which of the following terms refers to how consistent the elements of an environment are with each other?

 

• Question 14

3 out of 3 points

 

_____ is a shopping activity that shares some, but not all, characteristics of truly impulsive consumer behavior; being characterized by situational memory, a utilitarian orientation, and feelings of spontaneity.

 

• Question 15

3 out of 3 points

 

Marian is a working mother with two sons. On weekdays, Marian is hard pressed for time and squeezes just enough time to grab some groceries on her way back from work. This is an example of _____.

 

• Question 16

3 out of 3 points

 

When a consumer simply buys a product repeatedly without any real attachment, it is referred to as _____.

 

• Question 17

3 out of 3 points

 

Risk associated with the cost of a product is known as _____.

 

• Question 18

3 out of 3 points

 

Don is visiting digital stores and searching the internet to learn about high-definition DVD players before he buys one. This is an example of a(n) _____.

 

• Question 19

3 out of 3 points

 

Negative emotions that come from failed search processes are referred to as _____.

 

• Question 20

3 out of 3 points

 

Jake has been driving his 2004 Bluerace car for ten years now; he thinks that it's getting on in years. This describes Jake's _____ in the context of his car.

 

• Question 21

3 out of 3 points

 

After a bad experience with Sunshine Cereals, John decides that he would never purchase that product ever again. For John, Sunshine Cereals corresponds to a(n) _____ of alternatives within his awareness set.

 

• Question 22

3 out of 3 points

 

Viman is from Goa in India. His company has transferred him to London. Viman realizes that he has no suitable clothes for the harsh winter in London. Which of the following activities in the decision-making process represents this perceived requirement?

 

• Question 23

3 out of 3 points

 

Which of the following includes alternatives in the awareness set to which consumers are indifferent?

 

• Question 24

3 out of 3 points

 

The situation in which consumers are presented with so much information that they cannot assimilate it all is known as _____.

 

• Question 25

3 out of 3 points

 

The total collection of all possible solutions to a recognized need is referred to as the _____ of alternatives.

 

• Question 26

3 out of 3 points

 

Risk associated with how other consumers will view a purchase is referred to as _____.

 

• Question 27

3 out of 3 points

 

Risk associated with the safety of a product as well as the harm from its consumption is referred to as _____.

 

• Question 28

3 out of 3 points

 

A consumer's perceived current state is also known as his or her _____.

 

• Question 29

3 out of 3 points

 

Bill is a member of the Conway City Council. He wants to run for the post of Mayor of Conway in the upcoming elections. This perceived state for which he aspires is called his _____.

 

• Question 30

3 out of 3 points

 

When the search effort is not necessarily focused on an upcoming purchase; rather the effort is focused on staying up to date on a topic of interest, it is called a(n) _____.

 

SmartExpert

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Status NEW Posted 07 Jul 2019 07:07 PM My Price 6.00

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