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Category > Marketing Posted 07 Jul 2019 My Price 5.00

MKT 305 Week 8 Quiz

• Question 1

3 out of 3 points


In the context of product categorization, Diet Coke, a brand of soda pop, is an example of a _____.


• Question 2

3 out of 3 points


A performance characteristic of an object is known as its _____.


• Question 3

3 out of 3 points


John is evaluating four brands of 3D televisions and decides that picture quality is the most important attribute. As all of the alternatives exceeded his minimum cutoff for picture quality, he then compared them on price. An option which John perceived as too expensive was disregarded from further consideration as it exceeded the price cutoff he had set. He further compared the remaining three alternatives in terms of the number of HDMI inputs and excluded the one which did not possess the minimum number of inputs. He continued in this manner until he was left with only one of the alternatives, which he finally decided to purchase. Which of the following rules did John employ to decide on his purchase?


• Question 4

3 out of 3 points


The evaluative criteria that are related to the actual choice that is made are known as _____.


• Question 5

3 out of 3 points


Visually apparent and easily recognizable attributes of a product are known as _____.


• Question 6

3 out of 3 points


When Kylie bought her laptop, she searched for product information at various retail websites which helped her decide the attributes she was looking for in a laptop. This is an example of product choice influenced by _____.


• Question 7

3 out of 3 points


According to product categorization, vehicles can be placed under the _____.


• Question 8

3 out of 3 points


The actual quality of a product that can be assessed through industry specification or expert rating is known as _____.


• Question 9

3 out of 3 points


The perceived relationship between the features or characteristics of products is known as _____.


• Question 10

3 out of 3 points


When John bought himself a phone with a camera, he chose the one that could take 12-megapixel pictures over the one that could take 8-megapixel pictures. According to John, the picture resolution of the one he bought was much better than the alternative choice. In buying the camera phone with a better picture resolution, John's judgment is most likely affected by _____.


• Question 11

3 out of 3 points


Lisa plans to buy herself a sewing machine for sewing dresses for her daughters. She evaluates different brands of the product and decides that she should get the one which makes the least noise as that would allow her to work while her children are asleep. She finally buys the one which makes the least noise. Which of the following is most likely to account for Lisa's choice of sewing machine?


• Question 12

3 out of 3 points


Certain characteristics of an automobile, such as a navigation system, automatic gear change system, and safety air bags, that are relevant to how it functions or operates are examples of the automobile's _____.


• Question 13

3 out of 3 points


Underlying attributes of a product are referred to as _____.


• Question 14

3 out of 3 points


A consumer who uses strict guidelines set prior to selection and disregards any option that fails to meet the specifications is employing _____.


• Question 15

3 out of 3 points


Mental representations of stored knowledge about groups of products are known as _____.



Status NEW Posted 07 Jul 2019 06:07 PM My Price 5.00

MKT----------- 30-----------5 W-----------eek----------- 8 -----------Qui-----------z-----------


file 1562526847-WEEK 8 QUIZ 8.docx preview (689 words )
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