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Category > Marketing Posted 07 Jul 2019 My Price 5.00

MKT 305 Week 10 Quiz

•

• Question 1

3 out of 3 points

 

The overall goodness or badness of a service provided is referred to as _____.

 

• Question 2

3 out of 3 points

 

The _____ measure assesses a consumer's satisfaction with various components of a product, service, or experience.

 

• Question 3

3 out of 3 points

 

Expectations that a consumer forms regarding what he or she thinks should or ought to happen given the level of work that he or she has put into the experience are called _____.

 

• Question 4

3 out of 3 points

 

The level of a particular benefit that will lead to a valued end state is referred to as a(n) _____.

 

• Question 5

3 out of 3 points

 

Which of the following is true of cognitive dissonance?

 

• Question 6

3 out of 3 points

 

Goods that are typically inexpensive and consumed quickly are known as _____.

 

• Question 7

3 out of 3 points

 

According to the expectancy/disconfirmation theory, when performance perceptions are more beneficial than what was expected, _____ occurs.

 

• Question 8

3 out of 3 points

 

In the context of consumers, who among the following possess a lifestyle trait leading to a strong tendency toward retaining consumption-related possessions?

 

• Question 9

3 out of 3 points

 

Which of the following elements in the attribution theory refers to the likelihood that an event will occur again in the future?

 

• Question 10

3 out of 3 points

 

Expectations of what a consumer thinks should happen given past experiences with a product or service are called _____.

 

• Question 11

3 out of 3 points

 

James's friend Anaya buys a convertible from Jupiter Cars. James is apprehensive about Anaya's purchase because his experience with Jupiter Cars had been unpleasant. James' apprehension toward Anaya's purchase is an example of a(n) _____.

 

• Question 12

3 out of 3 points

 

Pre-consumption beliefs concerning what will occur during an exchange and/or consumption of a product are known as _____.

 

• Question 13

3 out of 3 points

 

A mild, negative affective reaction resulting from an unfavorable appraisal of a consumption outcome is known as _____.

 

• Question 14

3 out of 3 points

 

Which of the following terms refers to an uncomfortable feeling that occurs when a consumer has lingering doubts about a decision that has already been made?

 

• Question 15

3 out of 3 points

 

Jake has a passion for collecting old watches, particularly those from the 1920s. Before he agrees to buy a new watch, he takes it to an appraiser to ensure that it is genuine. Jake is concerned with the _____ of the watches.

 

• Question 16

3 out of 3 points

 

A form of publicity in which an ostensibly objective outsider (neither the customer nor business) provides publicly available purchase recommendations is known as _____.

 

• Question 17

3 out of 3 points

 

Customer share represents a behavioral component that is indicative of _____.

 

• Question 18

3 out of 3 points

 

Which of the following statements is true about complaining behavior?

 

• Question 19

3 out of 3 points

 

____ results from a comparison between consumer expectations and consumer's actual performance perception.

 

• Question 20

3 out of 3 points

 

A sense of attachment, dedication, and identification with a brand or service provider is known as _____.

 

• Question 21

3 out of 3 points

 

Which of the following occurs when a consumer actively seeks out someone to share an opinion regarding a negative consumption event?

 

• Question 22

3 out of 3 points

 

_____ are cognitive reactions related to fairness or justice.

 

• Question 23

3 out of 3 points

 

When the La' ChamoTea outlet near Ben's place closed, he started going to the next nearest outlet 20 blocks from his place just to get his daily morning dose of chamomile tea. Ben's behavior toward La' ChamoTea is an example of _____.

 

• Question 24

3 out of 3 points

 

When it comes to running shoes, Brian is completely devoted to the Nike brand. He feels that the brand defines who he is. Brian's association with running shoes from Nike is an example of _____.

 

• Question 25

3 out of 3 points

 

Stan has never entered Resplendent Stores, a chain of retail stores, in more than ten years. Because of a bad past experience, he harbors a particular aversion for them, and he has vowed never to shop in any of their stores. Stan is best described as a(n) _____ in relation to Resplendent Stores.

 

• Question 26

3 out of 3 points

 

Richard purchases his groceries from the neighborhood general store. He does not like the place, but he goes there because it is very conveniently located, and he just has to walk a few minutes to get there. Richard's buying behavior, in the context of the neighborhood general store, can be best described as _____.

 

• Question 27

3 out of 3 points

 

Customer share is sometimes referred to as _____.

 

• Question 28

3 out of 3 points

 

Many consumers who use online banking facilities are reluctant to change banks because of the effort it would take to change automatic and online payment accounts. The process involved is cumbersome, involving time and effort for cancellation of old accounts and setting up of new ones. In addition, probability of losing bill payments is high.The costs associated with such liabilities explain the customers' reluctance to change. These costs are referred to as _____.

 

• Question 29

3 out of 3 points

 

Neil buys a cell phone for 300$ and feels that the price is justified for the features provided. However, he faces some technical issues within a week of the purchase and he takes the cell phone to the nearest service center. He was promptly attended by the customer support staff and his cell phone was replaced with a new one. Neil is satisfied with the way the company handled his complaint. The satisfaction experienced by Neil can best be explained by the concept of:

 

• Question 30

3 out of 3 points

 

____ refers to the mutually profitable relationship between a buyer and a seller which enables them to solve conflicts.

 

Answers

(118)
Status NEW Posted 07 Jul 2019 07:07 PM My Price 5.00

MKT----------- 30-----------5 W-----------eek----------- 10----------- Qu-----------iz-----------

Attachments

file 1562526956-WEEK 10 QUIZ.docx preview (1239 words )
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