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• Question 1

3 out of 3 points

 

Compulsive shopping is also referred to as _____.

 

• Question 2

3 out of 3 points

 

When Jeff got a new cell phone, he gave his old phone to his daughter. He had bought it the year before. It was in a relatively good working condition though he had lost the charger for it. However, when Jeff went to the store to buy the charger, the salesman told him that the chargers for the older model were no longer available in the market. This is an example of _____.

 

• Question 3

3 out of 3 points

 

Which of the following is an example of consumer problem behavior?

 

• Question 4

3 out of 3 points

 

Carbonated drinks loaded with sugar and having little nutritional value are examples of _____.

 

• Question 5

3 out of 3 points

 

As a problem behavior, shoplifting can sometimes be clinically diagnosed as _____.

 

• Question 6

3 out of 3 points

 

The act of charging a higher than reasonable price for a good, following some kind of natural disaster or event is called _____.

 

• Question 7

3 out of 3 points

 

The term _____ describes the act of making exaggerated claims about a product's superiority.

 

• Question 8

3 out of 3 points

 

Marcie works as a salesperson for a major cosmetics manufacturer. She typically begins by approaching potential customers with very expensive products, even though she knows that they will refuse. This refusal makes it easier for Marcie to sell other products which are relatively cheaper by showing consumers that she has been "apparently hurt" by their rejection. This is an example of the _____ sales technique.

 

• Question 9

3 out of 3 points

 

_____ refers to convictions about the perceived ethicality of behaviors.

 

• Question 10

3 out of 3 points

 

Products that provide hedonic value to consumers but may be harmful in the long run are known as _____.

 

• Question 11

3 out of 3 points

 

When Gerald returned a used non-defective product to the retailer he bought it from, and managed to get a refund, he was happy with himself as he was able to buy a new laptop with the refunded money. This is an example of _____.

 

• Question 12

3 out of 3 points

 

The "I'm working for you!" selling technique relies on the _____.

 

• Question 13

3 out of 3 points

 

Jane, who recently suffered a minor cardiac arrest, has been advised by her cardiologist to avoid smoking and drinking. However, despite her best efforts, she has been unable to resist the temptation to smoke or drink as she is too dependent on them and has withdrawal symptoms whenever she tries to quit. Jane's behavior can be best described as _____.

 

• Question 14

3 out of 3 points

 

Cause-related marketing activities involve a company strategically engaging in socially responsible activities in order to increase the value of the firm, such as a company donating to a cause every time a consumer purchases its product. These types of marketing activities would most likely be categorized as an organization's _____.

 

• Question 15

3 out of 3 points

 

A company designed a new version of an electric car with a sleek design. The car was given the International Engine of the Year Award for the best fuel economy in the green engine category in 2012. The new and improved electric car is an example of a _____.

 

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Status NEW Posted 07 Jul 2019 07:07 PM My Price 5.00

MKT----------- 30-----------5 W-----------eek----------- 11----------- Qu-----------iz-----------

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file 1562527126-WEEK 11 QUIZ.docx preview (703 words )

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