What Is a Brand? - Watch the videos, What Is a Brand? and Understanding Why Brands Are Important, and answer the following questions:

Question One

·         Tell us your favorite brand. Give a full description of this brand and why it is your favorite. PLEASE DO NOT USE NIKE OR APPLE.  We have discussed Nike and Apple in numerous posts already.  If you planned to use Nike or Apple, refer to one of the discussions below.

Question Two

·         Describe your favorite brand’s promise.  Remember that a brand promise not the same as slogan or tagline.  What elements of the brand convey this message to you.

Question Three

·         Name and describe three brand touchpoints. Explain why these are important to support the brand.

 

Respond to Peer(s)

·         Read and respond to at least one of your classmates’ posts.

NEW DISCUSSION.  You only need to answer one the discussion questions, but you are very welcome to answer both of them.  This will help you think about brand extensions for your second assignment.

Marketers –

Most of us are probably very familiar with Tide laundry detergent.  For many households, Tide has been a staple of their laundry room!

Question one:

What is the brand promise of Tide?

Question two:

Does Tide drycleaners fit with this brand promise of Tide? Does this effectively build on the brand equity of Tide?  Why or why not?

Question three:

Who is the target customer for the Tide drycleaner?  Is it the same target audience as Tide laundry detergent?  Explain your answer please.

Question four:

Please reply to at least one other colleague.

ANOTHER NEW DISCUSSION -

Most of you are probably familiar with that small Seattle-based coffee chain named Starbucks!  Here is one of their latest additions to their menu.

Question one:

What is the brand promise of Starbucks? (Some of you may have answered this in your first discussion)

Question two:

Does this coffee creamer support or dilute the brand promise of Starbucks? Does this effectively build on the brand equity of Starbucks?  Why or why not?

Question three:

Who is the target customer for this coffee creamer?  Is it the same target audience as Starbucks?  Explain your answer please.

Question four:

Please reply to at least one other colleague.

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Status NEW Posted 16 Sep 2019 11:09 AM My Price 5.00

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file 1568632408-MKT 500 Week 5 Discussion What Is a Brand.docx preview (814 words )

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