MKT 500 Week 7 Discussion
Watch the video below and answer the following questions on pricing:
https://www.youtube.com/watch?v=bKj1_AQpC7k
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Question one
·        After watching the pricing video, refer back to your multi-million-dollar idea from week six. Choose the most beneficial pricing strategies and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product.
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Question two
·         Provide a rationale for your response.Â
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Question three
·        Imagine that you are a manager at a brick and mortar store that has an online storefront as an additional source of revenue. The company has tasked you with creating ideas to improve logistics in order to increase profitability. Discuss at least two ideas and how these will increase profitability.Â
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Question four
·        Read and respond to at least one (1) of your classmate’s posts
Here is another discussion:
Marketers -
The billion dollar spell check pen is back, and it's even more exciting! I have suggested the prestige pricing strategy for this one of a kind product. After all, there is no other pen like this on the market. Our target audience, members of the medical profession, need this to keep their patients safe with notes/prescriptions that can be read without error. And, what member of the medical profession doesn't want to impress their friends and coworkers with the latest technology.
I could use your help, however, on deciding on a physical location to sell this spell check pen. Given the target audience, what should my P for placement strategy be to make it easy for my audience to find and buy this pen? Remember, like all of you, I need a physical location for my billion dollar idea.
Who can help?
Answers
Status NEW
Posted 16 Sep 2019 11:09 AM
My Price 5.00
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Attachments
file 1568633018-MKT 500 Week 7 Discussion.docx preview (695 words )
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