Traditional Communications Channels - Watch the video and answer the following questions:

https://www.youtube.com/watch?v=Itd1AjpUHO8  

Question one

·         Briefly develop the first piece of your integrated marketing communications (IMC) plan by identifying the traditional communications channels for your hypothetical business.

 

Question two

·         Tell us about your company or product. What is your positioning statement? How do you turn the benefit identified in your positioning statement into your message strategy?  This is the message that you will consistently communicate in your IMC plan.  This is NOT your slogan or mission statement.

Question three

·         What is your media schedule?  When and where will you place your traditional advertising to reach your target consumer.  Why?

 

Response to peer

·         Read and respond to at least one (1) of your classmate’s posts

NEW DISCUSSION POSTS:

You hit the jackpot today.  There are two new discussion posts that are very timely for this week.  Real life always gives us a lot of material, and this week is no exception.

First, Jimmy John’s.

Jimmy John’s has done an exceptional job in creating a positioning statement that separates them from the competition.  And they deliver in this in all of their advertising. 

They have also managed to incorporate the P of placement into their advertising as well as the element of sales promotion.  Who wouldn’t want Jimmy John’s to buy a house for you?  And they even deliver this message with a humorous creative strategy.

https://www.youtube.com/watch?v=56M3uSyPCdI

Question one:

What is Jimmy John’s positioning statement? 

Question two:

What are the clues, or codes, in the ad that describe the target audience? 

Question three:

Is this an effective sales promotion technique?

Question four:

Remember to reply to a peer.

Hint: I talked about this in our Wednesday live session, but could not show the video.

Second, Coors Light.

https://www.msn.com/en-us/foodanddrink/beverages/why-the-coors-light-bra-ad-is-groundbreaking/ar-AAG5c43?ocid=spartandhp

This is an interesting tv commercial, but I will let you watch it before I say anything else.  Once you watch it, here are a few questions for discussion.

Question one:

Is this ad offensive?  Why or why not?

Question two:

Is there a time of the day, specific station or specific show where this tv commercial would not be appropriate?

Question three:

What is the marketing strategy behind this ad?

Question four:

Remember to respond to at least one of your colleagues in our discussion.

SmartExpert

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Status NEW Posted 16 Sep 2019 11:09 AM My Price 5.00

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