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BS,MBA, PHD
Adelphi University/Devry
Apr-2000 - Mar-2005
HOD ,Professor
Adelphi University
Sep-2007 - Apr-2017
Watch the video on omni channel integration https://www.youtube.com/watch?v=44rQux8Jfps and answer the following questions.
Question one
· Develop a digital (online and mobile) plan to add to your IMC plan for the company or product you are working on in your hypothetical business.
Question two
· Develop a direct communications plan to add to your IMC plan for the company or product you are working on in your hypothetical business.
Question three
· Develop a social media communications plan to add to your IMC plan for the company or product you are working on in your hypothetical business.
Response to peer
· Read and respond to at least one (1) of your classmate’s posts
NEW DISCUSSION TOPIC:
Marketers –
Here is an article on fake online reviews that you need to read.
Many of you are looking at social media and word of mouth to build your business. While these tactics may be a piece of your plan, that is not enough to be successful. You need to use more of your tools in your promotional toolbox to create positive awareness of your business.
Does this give you a reason to be skeptical of reviews, or “online word of mouth?”
I look forward to your thoughts.
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