MKT 500 Week 10 Discussion
Watch the video on cause related marketing https://www.lynda.com/Marketing-tutorials/What-cause-marketing/656808/719542-4.html and answer the following questions.
Question one
·        Let’s create a cause marketing campaign for your multi-million-dollar idea from week six. First, determine the specific cause that you plan to support and explain why/how this cause aligns with your brand.Â
Question two
·        Second, select the specific charity organization that supports the cause you referenced in the first question. Provide the rationale for this specific charity.  Â
Question three
·        How will you structure this campaign to achieve your results? In other words, how will your customer become involved with your brand and the charity to support this cause.
Â
Response to peer
·        Read and respond to at least one (1) of your classmate’s posts
NEW THOUGHT FOR THIS WEEK
While this is not quite the same as a cause related marketing campaign, Ben and Jerry's does like to use their platform to make a social statement. Â
Read the attached article and let us know if this encourages you to buy their ice cream.
Answers
Status NEW
Posted 16 Sep 2019 11:09 AM
My Price 5.00
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Attachments
file 1568633614-MKT 500 Week 10 Discussion.docx preview (791 words )
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