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Category > Law Posted 21 Sep 2019 My Price 7.00

LEG 500 Week 5 Discussion Burberry vs Target

In May 2018, luxury brand Burberry sued US retail giant Target over some very distinctive scarf designs. Burberry claimed that its iconic luxury checker pattern had been copied, infringing on its trademark claim to the pattern. Many will remember the days when Burberry type designs could be found at low cost at their local market, but when former CEO Angela Ahrendts and then Chief Creative Officer Christopher Bailey clamped down on the availability of cheap knock-offs, extreme measures were put in place to prevent similar designs ever sold online or in cheap stores with low price tags. Burberry even went as far as burning product rather than allowing it to re-surface with embarrassing price tags.

The lawsuit was settled amicably in September 2018, but Burberry did state that this trademark transgression came as a surprise, given Target's usual habit of teaming up with luxury brands on exclusive Target only offers. "Target's well-publicized history of collaborating with popular brands and fashion designers to promote and sell Target-exclusive limited-edition collections further heightens the risk of such consumer confusion," a spokesperson said.

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SmartExpert
(118)
Status NEW Posted 21 Sep 2019 10:09 AM My Price 7.00

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file 1569064600-LEG 500 Week 5 Discussion Burberry vs Target.docx preview (677 words )
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