BUS 300 Week 1 Discussion 1 Public Relations At Work

Public Relations At Work.  Please respond to the following:

· Communications professor John Marston proposed a four-step model of the process through which public relations can influence public opinion. These steps include research, action, communication, and evaluation. Explain in detail how Marston’s four-step approach can be used to shape public opinion on the story you researched for the first e-Activity.

· Businesses choose celebrities to endorse their products for a variety of reasons. Unfortunately, some of these celebrities act in ways that generate a lot of negative publicity for themselves and, by extension, for the sponsors who pay them. In the case of the celebrity you researched in the second e-Activity, explain in detail what actions you would take in this situation and why you would take them.

 

BUS 300 Week 1 Discussion 2 The History of Public Relations

The History of Public Relations.  Please respond to the following: 

· Ivy Ledbetter Lee believed public relations should focus on providing honest and accurate information to the public. Using the company or celebrity you researched for the third e-Activity, list and explain in detail at least two factors that contributed to why you think the company or celebrity was successful or unsuccessful in following Lee’s formula. 

· Public relations came of age due to five general factors in our society. Choose one of these factors (listed below) and explain in detail how it contributed to the development of public relations as we know it today.

· 

o The growth of large institutions

o Heightened public awareness and media sophistication

o Increasing incidence of societal change, conflict, and confrontation

o Growing power of globalization

o Dominance of the Internet and growth of social media

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