BUS 300 Week 2 Discussion 1 and 2
BUS 300 Week 2 Discussion 1 Communications
Communications. Â Please respond to the following:
· There are four typical goals for public relations communications: to inform, to persuade, to motivate, and to build mutual understanding. Based on the e-Activity, explain in detail which goal or goals you think the campaign was reaching for and how the campaign tried to achieve them.
· Chapter 3 discusses a number of traditional and contemporary theories of communication. Choose one of these theories and explain in detail how this theory can guide a public relations campaign. Based on the e-Activity, provide at least one example of how this theory has been used in a current public relations campaign.
BUS 300 Week 2 Discussion 2 Public Opinion
Public Opinion. Answer the following questions about the public relations campaigns you read about in the third and fourth e-Activities.Â
· Attitudes are based on a number of characteristics. Elaborate on how public relations can take advantage of one of these characteristics to shape public opinion. Describe and explain at least one example of how this characteristic was a focus of the selected public relations campaign.
· One goal of public relations is to manage public opinion on a particular topic. For the public relations campaign you selected, analyze the methods used to shape public opinion. Justify why you think these methods were either successful or unsuccessful.
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