BUS 300 Week 3 Discussion 1 and 2
BUS 300 Week 3 Discussion 1 Management
Management. Please respond to the following:
· Imagine that you are developing a public relations plan for a business you frequently patronize. Identify a problem or opportunity facing that business. Explain in detail how you might apply each of the four basic steps of a public relations plan (see “ Conceptualizing the Public Relations Plan” in Chapter 5) when developing a plan for that business to address the problem or opportunity.
· Chapter 5, “Implementing Public Relations Programs,” discusses a number of public relations duties. Choose the most challenging of these duties and explain why it is more difficult than the others.
BUS 300 Week 3 Discussion 2 Ethics
Ethics. Please respond to the following:
· The news media have reported on a large number of corporate scandals and misbehavior by governmental officials and celebrities in recent years. Based on the e-Activity, describe and explain how ethics played a major role in a public relations campaign in either a positive or negative way.
· Chapter 6 “Ethics in Public Relations” describes four ethical theories important to the practice of public relations. Based on the e-Activity, explain in detail how a public relations campaign applies one or more of these ethical theories.
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Posted 16 Apr 2020 03:04 AM
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