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Adelphi University/Devry
Apr-2000 - Mar-2005
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Adelphi University
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BUS 300 Week 5 Discussion 1 Choosing Media
Choosing Media. Please respond to the following:
· Imagine you are developing a public relations campaign for a business you patronize. Explain in detail the mix of media you would choose to use, identifying and describing the target market you hope to reach using each medium.
· Your client has decided to use online publicity to promote the business. Choose the three forms of online publicity (Chapter 9, “ Online Publicity”) you think would be most useful for this business. Justify each of your choices.
BUS 300 Week 5 Discussion 2 Labor Relations and Public Relations
Labor Relations and Public Relations. Please respond to the following:
· Based on the e-Activity and the business with labor relations issues you selected, propose how public relations might have helped or harmed relations between the employees and the ownership.
· The five specific principles of trusted communications are respect, honest feedback, recognition, voice, and encouragement. Explain in detail how you would apply these principles when announcing a new policy that you expect will be unpopular with the staff.
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