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Category > Business & Finance Posted 16 Apr 2020 My Price 7.00

BUS 463 Week 8 Discussion Consumer vs. Business Marketing

BUS 463 Week 8 Discussion Consumer vs. Business Marketing

"Consumer vs. Business Marketing" Please respond to the following:

· Compare and contrast marketing to consumers (B2C — business to consumer) and marketing to businesses (B2B — Business to Business) with regard to the marketing methods. Take a position on whether the B2B and B2C marketing methodologies are converging due to advances in technology (e.g., Internet marketing, new media). Support your position.

· Analyze when personal selling is necessary for marketing. Determine at least three product ideas that would need personal selling as a marketing tool. Additionally, propose a set of criteria for choosing personal selling as a marketing tool. 

· Explore the use of mobile payments using the e-Activity and the Appendix. Then, speculate at least three challenges involved in implementing the mobile payments and suggest a strategy to mitigate each. Support your response.

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SmartExpert
(118)
Status NEW Posted 16 Apr 2020 07:04 AM My Price 7.00

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file 1587020651-BUS 463 Week 8 Discussion Consumer vs. Business Marketing.docx preview (576 words )
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