Unit 1 Challenge 1

Which best describes the transmission model of visual communications?

·a.)

This model states that a sender communicates a message to a receiver.

·b.)

This model's theories focus on the data that enters the brain.

·c.)

This model focuses on the viewer's personal interpretation and prior experience.

·d.)

This model's theories focus on the balance of hand-eye coordination.

 

Which best describes the perceptual communication model of visual communications?

·a.)

This model states that communications occur between a sender and a receiver.

·b.)

This model focuses on the ability of the viewer to discern black and white.

·c.)

This model states that the viewer and the message are indiscernible.

·d.)

This model focuses on the viewer's personal interpretation and prior experience.

Which best describes the sensory communication model of visual communications?

·a.)

This model focuses on how the viewer's personal experience affects interpretation.

·b.)

This model focuses on hand-eye coordination.

·c.)

This model focuses on whether the viewer can differentiate black and white.

·d.)

This model focuses on the data that enters the brain.

 

Which sign requires a viewer to learn a connection between the sign and its meaning?

·a.)

Index

·b.)

Symbol

·c.)

Icon

 

Which sign physically represents what it signifies?

·a.)

Index

·b.)

Icon

·c.)

Symbol

Which sign is logically linked to, or influenced by, what it represents?

·a.)

Icon

·b.)

Symbol

·c.)

Index

Two years ago Doug moved into an apartment near a large, busy airport. At first, he heard every single jet that flew overhead. Now he only notices the jets if someone points them out.

 

What mental process is Doug experiencing?

·a.)

Salience

·b.)

Habituation

·c.)

Memorization

·d.)

Selectivity

Jacob is always cold in the winter. He feels like everyone but him is going somewhere warm for spring break.

 

What mental process is Jacob experiencing?

·a.)

Habituation

·b.)

Projection

·c.)

Selectivity

·d.)

Salience

Michelle recently totaled her car, a white Honda Accord that she loved. Now, while traveling on the freeway, she notices white Honda Accords everywhere.

 

What mental process is Michelle experiencing?

·a.)

Selectivity

·b.)

Expectation

·c.)

Habituation

·d.)

Projection

 

Which Gestalt principle is illustrated in the design shown?

·a.)

Law of Similarity

·b.)

Law of Continuity

·c.)

Law of Common Fate

·d.)

Law of Proximity

 

Which Gestalt principle is illustrated in the design shown?

·a.)

Law of Closure

·b.)

Law of Continuity

·c.)

Law of Proximity

·d.)

Law of Similarity

 

 

Which Gestalt principle is illustrated in the design shown?

·a.)

Law of Continuity

·b.)

Law of Common Fate

·c.)

Law of Similarity

·d.)

Law of Closure

 

Who pioneered the use of montage in films?

·a.)

Sergei Eisenstein

·b.)

Paul Lester

·c.)

Lev Kuleshov

·d.)

Alfred Hitchcock

Who made great use of intellectual montage?

·a.)

Lev Kuleshov

·b.)

Paul Lester

·c.)

Alfred Hitchcock

·d.)

Sergei Eisenstein

 

What film technique sparks a thought by showing one picture followed by another?

·a.)

The Kuleshov Effect

·b.)

Soviet Montage

·c.)

Formulaic Montage

·d.)

Intellectual Montage

Which theory is based on the viewer's eye capturing a visual outline, followed by the mind achieving understanding?

·a.)

Huxley/Lester Model

·b.)

Omniphasism Model

·c.)

Aldous Model

·d.)

Constructivism Model

Which theory is based on the importance of awareness, choices and your viewpoint?

·a.)

Constructivism Model

·b.)

Huxley/Lester Model

·c.)

Aldous Model

·d.)

Omniphasism Model

Which visual communications theory is rooted in earlier theories that focus on the use of all faculties of the mind?

·a.)

Huxley/Lester Model

·b.)

Omniphasism Model

·c.)

Constructivism Model

·d.)

Perceiving Model

In relation to the electromagnetic spectrum, which of the following correctly pairs the light ray with the eye's ability to perceive it?

·a.)

Gamma - The eye can perceive this because the wavelength is neither too short nor too long.

·b.)

Infrared - The eye cannot perceive this because the wavelength is too short.

·c.)

Radio - The eye cannot perceive this because the wavelength is too long.

·d.)

The eye cannot perceive this because the wavelength is too long.

 

The structure labeled as "1" on the diagram is what?

 

·a.)

A cone cell

·b.)

The cornea

·c.)

The optic nerve

·d.)

The rod cell

 

The structure labeled as "B" on the diagram is what?

·a.)

The rod cell

·b.)

The optic nerve

·c.)

The lens

·d.)

The cornea

Unit 1 Challenge 2

Which of the following best explains why elements of visual design are important?

·a.)

Elements are building blocks that help designers convey their ideas

·b.)

Elements are used throughout a composition

·c.)

Each of the design elements has a different meaning

·d.)

Designers use elements to put the finishing touches on their designs

Which item is an element of visual design?

·a.)

Scale

·b.)

Unity

·c.)

Emphasis

·d.)

Form

Which item is an element of visual design?

·a.)

Proximity

·b.)

Rhythm

·c.)

Space

·d.)

Balance

What are two or more dots placed close to one another called?

·a.)

Tension

·b.)

Complex

·c.)

Cluster

·d.)

Relationship

What happens when two dots move closer to each other?

·a.)

They are no longer a cluster

·b.)

Tension is created

·c.)

They need one more dot to become a focal point

·d.)

They lose uniformity

Why is a solid triangle placed in the white space of a page considered a dot?

·a.)

Because it becomes a focal point

·b.)

Because it creates tension

·c.)

Because it is centered horizontally and vertically

 

Which image best illustrates the characteristic of line weight?

 

 

Which characteristic of line is indicated by the arrow?

·a.)

Implied line

·b.)

Direction

·c.)

Line weight

·d.)

Dynamic

The image below exemplifies which characteristic of line?

 

·  

a.)

Dynamic

·  b.)

Implied Line

·  c.)

Direction

·  d.)

Line weight

 

Which item below is a form?

 

Which item below is a form?

 

What do you call the amount of three-dimensional space a form occupies?

·Width

·b.)

Height

·c.)

Volume

·d.)

Depth

 

Which image contains rectilinear shapes?

 

Which of the following defines the "shape" design element?

·a.)

A two-dimensional plane with a clear identifiable boundary

·b.)

A three-dimensional form without boundaries.

·c.)

A two-dimensional plane with only straight lines for boundaries

·d.)

A three-dimensional form with boundaries

 

Which of the following images is rectilinear?

 

Which statement about the design element space is true?

·a.)

Space can frame a design

·b.)

Form is in the background

·c.)

Space is in the foreground

·d.)

Space is understood by positive spaces

What lays the foundation for the composition of a design?

·a.)

Negative space

·b.)

Framing

·c.)

Shape

·d.)

Positive space

Which of the following enables the viewer to see depth?

·a.)

Figure/ground

·b.)

Framing

·c.)

Composition

Which image below displays a texture?

 

Which image below displays a pattern?

 

How is texture different from pattern?

·a.)

Texture is made of multiple patterns that are used to express the surface of form

·b.)

Texture does not affect the exterior of an object

·c.)

Texture is made of surface activity that uses pattern

·d.)

Texture uses exact elements to create surface activity

In relation to color, what does the term "value" describe?

·a.)

A color's hue

·b.)

A color's saturation

·c.)

A color's lightness or darkness.

When considering value, what is the range between light and dark called?

·a.)

Grayscale

·b.)

Saturation

·c.)

Gradient

·d.)

Chiaroscuro

Between the values of white and black, what builds form?

·a.)

Hue

·b.)

Grayscale

·c.)

Gradient

·d.)

Saturation

Which image is correctly matched with its color quality?

 

 

If Mike was impressed with the intense, vivid color of a logo, what was it about the color that impressed him?

·a.)

The light wave

·b.)

The saturation

·c.)

The hue

·d.)

The spectrum

Which image is correctly matched with its color quality?

 

 

Which element of visual design is used most prominently in this image?

·a.)

Line

·b.)

Color

·c.)

Dot

Which option most accurately describes an element of visual design in this image?

·a.)

Value: the bright sky and clouds against the forested hills give the image a strong contrast of light and dark.

·b.)

Form: the many small houses in the foreground create a pattern that provides movement for the eye from left to right.

·c.)

Dot: the clouds create a central focal point that draws in the eye

Which option most accurately describes an element of visual design in this image?

·a.)

Line: the lines on the tiger's coat create a focal point, centering the viewer's attention.

·b.)

Dot: the tiger's face forms a dot and gives the scene a sense of stillness as it runs through the water.

·c.)

Space: the image is given depth by the clear distinction between the tiger, the water, and the background

 

Which statement most accurately analyzes the principles of design evident in the image?

·a.)

This image uses scale to differentiate the flower from the wheat. The flower is much larger compared to the wheat.

·b.)

This image uses balance to highlight the flower: It's in the foreground, while the wheat is in the background.

·c.)

This image uses contrast to create a focal point on the vivid red flower against the muted tan wheat.

Which of the following illustrates a principle of visual design?

 

Which of the following illustrates a principle of visual design?

 

 

Which of the following illustrates a principle of visual design?

 

Which image demonstrates the unity principle?

 

Unity is what happens when various elements work together to create a visual __________ .

·a.)

pattern

·b.)

oneness

·c.)

hierarchy

Which image demonstrates the unity principle?

 

Which image has symmetrical balance?

 

Which of the following often influences "balance"?

·a.)

Unity, form, transparency, emphasis

·b.)

Value, gradient, grayscale, saturation

·c.)

Size, position, shape, color

Which of the following describes the organizational characteristics of a symmetrical design?

·a.)

Uneven distribution, centered axis

·b.)

Even distribution, centered axis

·c.)

Even distribution, de-centered axis

·d.)

Uneven distribution, de-centered axis

Which of the following often influences "balance"?

·a.)

Unity, form, transparency, emphasis

·b.)

Value, gradient, grayscale, saturation

·c.)

Size, position, shape, color

Which of the terms below means the ratio of the size of one element to another?

·a.)

Scale

·b.)

Proximity

·c.)

Proportion

·d.)

Unity

What is relationship between proportion and scale?

·a.)

Proportion helps you to determine the size of something.

·b.)

Proportion enables you to contrast images from left to right.

·c.)

Proportion contributes to creating dramatic effects in an image.

·d.)

Proportion affects an image's believability.

Which is the best definition of scale in visual design?

·a.)

The size of one element compared to another

·b.)

The difference between two elements

·c.)

The size of an element

·d.)

The prominence of an element

Which image below uses high contrast in its design?

 

Which image below uses high contrast in its design?

 

Contrast is most effective when there is a clear __________ between elements of the design.

·a.)

relationship

·b.)

balance

·c.)

distinction

Which of the following best defines proximity?

·a.)

The number of objects grouped in a given space

·b.)

The gradients of objects

·c.)

The distance between objects

·d.)

The size of different objects

Which statement accurately describes the principle of proximity?

·a.)

It is concerned with the size of elements.

·b.)

It is concerned with the equal distribution of elements.

·c.)

It is concerned with the visual oneness of the design.

·d.)

It is concerned with the placement of elements close together or far apart.

 

Which statement analyzes proximity within this image?

·a.)

The books are about a variety of subjects.

·b.)

The use of color creates a distinction among the books.

·c.)

The books are stacked in a logical arrangement, based on size.

·d.)

The books stand out against the black background.

Which image below represents the rhythm principle?

 

Which image below represents the rhythm principle?

 

Which statement accurately describes the rhythm principle in visual design?

·a.)

The placement of elements provides equal distribution of visual weight.

·b.)

It consists of repeating strong and weak elements, which often provide movement in a visual design.

·c.)

It is contained in a single group of elements that is the point of visual focus.

 

How does proximity contribute to the emphasis in this image?

·a.)

The hue of all circles is the same, enabling viewers to see the entire group at once.

·b.)

The tightly-clustered circles contrast with the evenly-spaced circles.

·c.)

The number of evenly-spaced circles is greater than the number of clustered circles.

 

How is emphasis achieved in this image?

·a.)

Rhythm and unity

·b.)

Contrast and proximity

·c.)

Scale and balance

·d.)

Repetition and scale

Emphasis in visual design means establishing __________ for a viewer.

·a.)

unity

·b.)

balance

·c.)

form

·d.)

focal point

Which statement most accurately analyzes the principles of design evident in the image?

·a.)

This image uses rhythm to show a 1-2-1-2 beat by repeating the positions of the dots across the four rows.

·b.)

This image uses scale to show that all of the dots are similar in size.

·c.)

This image uses emphasis by contrasting orange and black dots to create emphasis.

Which statement most accurately analyzes the principles of design in this image?

·a.)

The image illustrates balance by distributing shapes and colors to provide equal visual weight throughout the design.

·b.)

The image illustrates rhythm through the use of elements that create a sense of movement.

·c.)

The image illustrates the use of scale by enlarging an element (in this case, the athlete) in comparison to its surroundings.

Which statement most accurately analyzes the principles of design evident in the image?

·a.)

This image uses scale to differentiate the flower from the wheat. The flower is much larger compared to the wheat.

·b.)

This image uses balance to highlight the flower: It's in the foreground, while the wheat is in the background.

·c.)

This image uses contrast to create a focal point on the vivid red flower against the muted tan wheat.

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