GRA-101 Basic Design and Color Theory Visual Communications Unit 2 Challenges

Unit 2 Challenge 1

Which image below demonstrates a wide range of color temperatures?

Which image contains the highest color saturation?

What color temperature does the lighting in room C have?

·a.)

6500 K (daylight)

·b.)

3000 K (warm white)

·c.)

5000 K (horizon)

 

What are the three additive primary colors?

·a.)

Red, yellow, purple

·b.)

Red, green, blue

·c.)

Red, green, black

·d.)

Red, yellow, green

Which example below uses the additive color processor?

·a.)

An advertisement on a poster at the train station

·b.)

An advertisement in a printed magazine

·c.)

An advertisement on your smartphone

A six-digit hexadecimal (or "hex number") is made of what combination?

·a.)

Numerals 0-9 and letters A thru F

·b.)

Numerals 0-9 and letters A thru Z

·c.)

Numerals 1-9 and letters A thru Z

·d.)

Numerals 1-9 and A thru F

 

According to the subtractive color process, what color do you get when you layer cyan, yellow, and magenta on top of each other?

·a.)

White

·b.)

Black

·c.)

Brown

 

Which item below is true of the subtractive color process?

·a.)

It's what you see when light is reflected by a pigment.

·b.)

It's what happens when colors are added together and turn to white.

·c.)

It's the result of subtracting one color from the four-color process.

 

Which of the following is true of mixing CMYK colors and mixing RGB colors?

·a.)

When mixing CMYK colors, more colors equals lighter. When mixing RGB colors, more colors equals darker.

·b.)

Mixing CMYK and RGB colors achieves the same effect.

·c.)

When mixing CMYK colors, more colors equals darker. When mixing RGB colors, more colors equals lighter.

Which of the images below illustrates the concept of tint?

 

Which of the images below illustrates the concept of shade?

 

Which of the images below illustrates the concept of tone?

 

How is a secondary color made?

·a.)

A secondary color is made by mixing equal amounts of a primary color and white.

·b.)

A secondary color is made by mixing equal amounts of two tertiary colors.

·c.)

A secondary color is made by mixing equal amounts of two primary colors.

 

According to the subtractive color wheel, green is a _________ color.

·a.)

primary

·b.)

secondary

·c.)

triad

·d.)

tertiary

Which of the following are primary colors on the subtractive color wheel?

·a.)

Red, green, blue

·b.)

Orange, green, blue

·c.)

Blue, yellow, red

·d.)

Green, yellow, blue

What is the color relationship shown in this painting?

·The use of simultaneous contrast

·b.)

The use of split complementary colors

·c.)

The use of complementary colors

·d.)

The use of analogous colors

Which image below demonstrates a complementary color relationship?

Which image below demonstrates a split complimentary color relationship?

Which statement below is accurate in relation to its color?

·a.)

ORANGE: A color that is associated with trust, authority, and loyalty

·b.)

BLUE: A color that is often associated with elegance, royalty, religion, and education

·c.)

YELLOW: A dominating color that is often associated with happiness and warmth

·d.)

PURPLE: A color that represents beauty, and is often used in fashion-related logos and children's accessories

A red line on the floor of a hospital, leading to the emergency room lobby is an example of __________.

·a.)

color forecasting

·b.)

Pantone Matching System

·c.)

wayfinding

·d.)

chromotherapy

Which of the following correctly pairs the color with its symbolic association?

·a.)

GREEN: Lowers blood pressure

·b.)

PURPLE: Associated with royalty

·c.)

WHITE: Meant for health, renewal, eco-friendliness

·d.)

YELLOW: Increases anxiety

Which color system, primarily used in web design, is shown in this example?

·a.)

CMYK

·b.)

RGB

·c.)

Hexadecimal

In this painting by Vincent van Gogh titled The Olive Trees, which term could be used to describe the artists' use of color?

·a.)

Complimentary

·b.)

Analogous

·c.)

Split Complimentary

What are the dominant colors in this logo?

·a.)

Secondary

·b.)

Tertiary

·c.)

Primary

·d.)

Achromatic

Unit 2 Challenge 2

Which example uses a serif typeface?

Which example uses a sans-serif typeface?

Which phrase uses only lowercase type?

·a.)

I feel good. I feel great. I feel wonderful.

·b.)

I FEEL GOOD. I FEEL GREAT. I FEEL WONDERFUL.

·c.)

I feel GOOD. I feel GREAT. I feel WONDERFUL.

·d.)

i feel good. i feel great. i feel wonderful.

Which of the following examples is classified as a blackletter typeface?

Which type classification features function, rounded forms, no contrast between strokes, and no serifs?

·a.)

Modern

·b.)

Egyptian

·c.)

Transitional

·d.)

Bauhaus

Which of the following is true of Old Style type shown above?

·a.)

The typeface was developed in the 1700s. It uses angular strokes, and includes type families such as Caslon.

·b.)

The typeface was developed in the 1800s. It uses sans-serif characters, and there is a lack of adornment.

·c.)

The typeface was developed in the 1400s. It uses distinctive numerals, and there is low contrast between thick and thin strokes.

·d.)

The typeface was developed in the 1500s. It uses sans-serif characters and simple geometric shapes.

 

Which classification of typeface is shown in the image?

·a.)

Italic

·b.)

Decorative

·c.)

Sans-serif

·d.)

Slanted

Which of the following terms describes a type posture?

·a.)

Bold

·b.)

Serif

·c.)

Italic

·d.)

Condensed

What is the difference in the posture between the two sentences below?

Cats do not like baths.

Cats do not like baths.

·a.)

One of the sentences uses a decorative typeface.

·b.)

The text of one sentence is in in italics.

·c.)

The text of one sentence is enlarged.

·d.)

One of the sentences uses an illustrative typeface.

Which option below correctly pairs the term with its visual representation?

 

When a letterform is measured vertically, from the bottom of the descender to the top of the ascender, what unit is used?

·a.)

X-height

·b.)

Mean Line

·c.)

Point

·d.)

Pica

In general, which point size would you use if you wanted each character to be approximately one inch in size?

·a.)

24 pts

·b.)

1 pt

·c.)

72 pts

·d.)

36 pts

What are the common weights of a letter stroke?

·a.)

Narrow, Hebrew, Black

·b.)

Regular, Light, Bold

·c.)

Light, Medium, Heavy

·d.)

Condensed, Regular, Expanded

 

How does the font in Option B differ from Option A?

·a.)

Option B = Light

·b.)

Option B = Condensed

·c.)

Option B = Expanded

The terms "expanded" and "condensed" are elements of what?

·a.)

Type weight

·b.)

Typeface

·c.)

Type width

Which element of spacing accounts for the difference between the draft copy and the final copy below?

·Tracking

·b.)

Kerning

·c.)

Linespacing

·d.)

Leading

Which element of spacing accounts for the difference between the draft copy and the final copy below?

·Tracking

·b.)

Leading

·c.)

Kerning

·d.)

Linespacing

Which elements of spacing account for the difference between the draft copy and the final copy below?

·Tracking, Kerning

·b.)

Kerning, Leading

·c.)

Leading, Linespacing

·d.)

Linespacing, Tracking

What is the impact of type choices on this movie poster?

·a.)

The decorative type of the top line (i.e., "A Michael Bay Film") demands the most attention.

·b.)

The wide tracking of the date (i.e., "July 1 2011") is an attempt to get the viewer's attention first.

·c.)

The weight of the "Transformers" typeface, and the position of the word, draws the eye there first.

What is the impact of type choices on this magazine cover?

·a.)

The white typeface used is generally from the same font family, contributing to the unity of the layout.

·b.)

The white typeface used is generally the same size throughout the layout, creating a sense of balance.

·c.)

The white typeface used is generally a serif font, which helps to ground the type on the page.

How does the use of fonts in this magazine cover contribute to a unified look?

·a.)

The typeface has the same size and weight throughout the layout, giving the cover an organized, unified look.

·b.)

The use of serifs contributes to the stable presence of the cover, giving the layout a unified look.

·c.)

The typeface is generally the same family and color, but is used in varied sizes and weights to convey significance, and give the layout a unified look.

What was the key feature of the printing press that enabled information to be mass produced for the first time?

·a.)

True Type

·b.)

Movable type

·c.)

Open Type

·d.)

Monospaced type

Which format of letter spacing are typewriters limited to?

·a.)

Open Type

·b.)

Postscript Type

·c.)

Monospaced Type

·d.)

Proportional Type

Which font file format is the most recent and can be used on both Windows and Macintosh computer systems?

·a.)

Open Type

·b.)

Microsoft Type

·c.)

Postcript Type 1

·d.)

True Type

Unit 2 Challenge 3

What production method revolutionized the work of the graphic designer?

·a.)

The printing press

·b.)

The Golden Section

·c.)

The Fibonacci spiral

·d.)

Desktop publishing

Which image below has a golden section proportion?

 

Which term below correctly matches its description?

·a.)

WYSIWYG: The ability to view on a computer screen a very close approximation of what will print

·b.)

Desktop Publishing: A geometric layout that is popular in design.

·c.)

Golden Section: A design technique that calibrates a graphic image to the printer

This image showcases which type of alignment?

·Right alignment

·b.)

Left alignment

·c.)

Centered

·d.)

Free-form

This image showcases what type of alignment method?

·Informal

·b.)

Justified

·c.)

Centered

·d.)

Left alignment

Which type alignment is most conducive to smooth eye flow?

·a.)

Right alignment

·b.)

Left alignment

·c.)

Free-form

·d.)

Centered alignment

Which term correctly matches its definition?

·a.)

Column: The term used for two pages that face one another

·b.)

Alley: Spaces that are found between columns

·c.)

Spread: Parts of a layout composition that spread to the edge of the page

·d.)

Bleed: The area that connects two adjoining pages

Which layout term is illustrated by this image?

·Alley

·b.)

Gutter

·c.)

Bleed

·d.)

Margin

If you wanted an image to run off the end of the page, you would work with what?

·a.)

The alley

·b.)

The bleed

·c.)

The gutter

·d.)

The spread

Which of the following is a characteristic of the de Stijl movement?

·a.)

Asymmetrical balance

·b.)

Geometric shapes

·c.)

Sans-serif typeface

·d.)

Secondary colors

Who pioneered the use of grid systems in graphic design?

·a.)

Mondrian

·b.)

de Stijl

·c.)

Massimo Vignelli

·d.)

Josef Müller-Brockmann

Which of the following is true about International Style?

·a.)

International Style has symmetrical balance.

·b.)

International Style uses serif typefaces.

·c.)

International Style uses rigid typographic grids.

What is the term for a line of descriptive text below a photograph or image?

·a.)

Body copy

·b.)

Caption

·c.)

Sub-headline

·d.)

Paragraph Rule

How is hierarchy achieved?

·a.)

By organizing text in order of importance, via style, size, color and placement

·b.)

By sub-headlines, columns, grid, and wireframes

·c.)

By organizing the space, headlines, and images in a grid format

·d.)

By color, style, weight, rhythm, and grid

Which typographic example makes the best use of hierarchy principles in its layout?

 

 

Which of the following common layout styles is shown in this graphic?

·a.)

Mondrian

·b.)

Circus

·c.)

Silhouette

·d.)

Frame

When an image, picture or symbol replaces a word in a headline, what is it called?

·a.)

Rebus

·b.)

Mondrian

·c.)

Circus

·d.)

Silhouette

 

Which of the following is true about this webpage design?

·a.)

It uses a Mondrian style.

·b.)

It uses the picture window style.

·c.)

It uses only columns.

·d.)

It uses the International style.

A Mondrian layout style is often used in which design medium?

·a.)

Web design

·b.)

Advertisements

·c.)

Movie posters

·d.)

Television

What medium uses the practice of wireframing to begin the layout process?

·a.)

Web design

·b.)

Movie posters

·c.)

Advertising

·d.)

Television

Which layout feature is used in nearly every design medium you see throughout the day?

·a.)

Circus

·b.)

Mondrian style

·c.)

The grid

·d.)

Picture window

Which principle or element of layout design is present in this book cover?

·a.)

Column

·b.)

Spread

·c.)

Hierarchy

·d.)

Justified alignment

Which principle or element of layout design is present in this magazine cover?

·a.)

Frame

·b.)

Circus

·c.)

Silhouette

·d.)

Free-form

 

What page layout element is highlighted in this image?

·a.)

Margin

·b.)

Spread

·c.)

Caption

·d.)

Column

 

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