GRA-101 Basic Design and Color Theory Visual Communications Unit 3 Challenges

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Unit 3 Challenge 1

Which scenario can the creative process help designers avoid?

·a.)

The client coming back with additional project requests

·b.)

Running out of time on a project

·c.)

Project downtime due to a power outage

 

Why is it important to follow the creative process?

·a.)

You'll gain "buy-in" because all participants vote on every decision in every step.

·b.)

You'll triple the amount of projects you're working on at the same time.

·c.)

You'll experience less pressure when you organize the project into a logical progression of tasks.

Which scenario can the creative process help a designer avoid?

·a.)

A computer hardware malfunction that causes a production delay

·b.)

A potential new client goes elsewhere because of cheaper pricing

·c.)

Being stuck with an incomplete product at delivery

Which item about market research is true?

·a.)

It helps to reveal a company's HR benefit strategies.

·b.)

It helps to understand a company's accounts receivable.

·c.)

It helps to identify a company's competition.

 

Roberto is designing a project that targets women, aged 19-30.

 

What is this population segment called?

·a.)

An industry

·b.)

A visual audit

·c.)

A demographic

What is the name of the process in which a company conducts surveys and focus groups to determine its brand value?

·a.)

Market research

·b.)

Visual audit

·c.)

Brand recognition

 

What is the name of the document that provides an overview of the project for the client?

·a.)

The scope

·b.)

The stylistic approach

·c.)

The design brief

·d.)

The core message

What is the main point that is communicated in a design project called?

·a.)

The scope

·b.)

The core message

·c.)

The stylistic approach

·d.)

The design brief

What is the term that indicates the "look and feel" that a designer proposes to use for a client?

·a.)

The core message

·b.)

The scope

·c.)

The design brief

·d.)

The stylistic approach

Which key term is part of the visualization process?

·a.)

Chance operation

·b.)

Story development

·c.)

Mind mapping

·d.)

Observing nature

Which key term is part of the ideation process?

·a.)

Budgeting

·b.)

Thumbnail Drawing

·c.)

Sticky Notes

·d.)

Critique

 

Which activity involves making a small sketch to help the flow of ideas?

·a.)

Sticky notes

·b.)

Budgeting

·c.)

Thumbnail drawing

·d.)

Mindmapping

When a mistake is made on a project, a designer will implement the process of making __________.

·a.)

adjustments

·b.)

prototypes

·c.)

new plans

Which statement about a prototype is true?

·a.)

Prototypes are created through collaboration.

·b.)

Prototypes rarely need adjustments.

·c.)

Prototypes are ready for distribution.

Which term describes a situation in which a designer works together with a copywriter and the client?

·a.)

Collaboration

·b.)

Prototyping

·c.)

Refinement

Which scenario describes the production phase of a design project?

·a.)

A web designer makes a wireframe of a home page.

·b.)

An illustrator makes rough versions of a logo.

·c.)

A print shop duplicates 2,500 bus posters.

·d.)

A graphic designer makes a set of ad thumbnails.

Which scenario describes the production phase of a design project?

·a.)

An art director approves a concept for prototyping.

·b.)

A copywriter drafts four phrases to be used as headlines in an ad concept.

·c.)

A designer completes a file for placement in a media website.

·d.)

A designer sends a client files for a design brief.

Which scenario describes the production phase of a design project?

·a.)

A web designer works on wireframes of a new website.

·b.)

A copywriter completes edits based on feedback received during a design review.

·c.)

A developer publishes a new website online.

·d.)

A graphic designer generates concepts for a prototype.

What does a storyboard do for a script?

·a.)

It organizes the timing of the story.

·b.)

It creates the narrative of the story.

·c.)

It translates the script into sequential images.

What is the difference between quantitative and qualitative data?

·a.)

Quantitative data is related to a script, while qualitative data is related to a storyboard.

·b.)

Quantitative data is related to statistics, while qualitative data is related to characteristics.

·c.)

Quantitative data is related to emotion, while qualitative data is related to numbers.

·d.)

Quantitative data is related to a story, while qualitative data is related to facts.

How does a script fit into a storyboard?

·a.)

The script is divided into sections which are numbered and noted on related storyboard shots.

·b.)

The script runs in paragraph form alongside the storyboard, with annotations for related shots.

·c.)

The entire script is translated to the visual format, and is no longer used once the storyboard is created.

·d.)

The script and storyboard are both printed and placed next to each other for confirmation of accuracy.

Which example describes a remix of an inspiration source?

·a.)

Creating a TV ad that mimicks a popular movie

·b.)

Taking a finished book and cutting out designs and shapes

·c.)

Mimicking the curves found on sea shells for a wedding invitation

In which example is nature the inspiration source?

·a.)

Using the crystal structures of snowflakes to design a logo

·b.)

Using the same color scheme for your poster as an iconic poster from the 1950s

·c.)

Creating a design using pieces of business cards

Which example describes a homage to an inspiration source?

·a.)

Adding garbage to a famous artwork until it is unrecognizable

·b.)

Throwing dice to decide the number of times a work must be redesigned

·c.)

Creating an advertisement mimicking a famous painting

Unit 3 Challenge 2

What is a key thing for a designer to take away from a critique?

·a.)

Assurance that the project will be completed on time and under budget

·b.)

Actions to take in making the design more effective

·c.)

A firm grasp of what competitors are doing in this same space

·d.)

Confidence that everyone approves the design

What should participants do during the critique?

·a.)

Explain what they would have done differently with the design

·b.)

Review and evaluate the effectiveness of the design

·c.)

Come to a consensus on why the design is effective

·d.)

Agree on what the design is communicating

Why is it best to have a critique carried out as a live group activity?

·a.)

To ensure that everyone is "on board" with the design

·b.)

To document how much time and effort has been spent on the design so far

·c.)

To get a range of perspectives and feedback on the design from multiple people

A participant who says that a design "has a modern, industrial appearance" is in which part of the interpretation phase?

·a.)

Meaning: What the design means to a viewer

·b.)

Perspectives: how a viewer interprets a design based on personal experience

·c.)

First reactions: style and cultural references

A participant who says that a design "reminds me of my uncle's shag carpet from the 1970s" is in which part of the interpretation phase?

·a.)

Meaning: What the design means to a viewer

·b.)

Perspectives: how a viewer interprets the design based on personal experiences

·c.)

First reactions: style and cultural references

A participant who says that a design "communicates contentment and pride in their accomplishment" is in which part of the interpretation phase?

·a.)

Meaning: What the design means to them

·b.)

Perspectives: how a viewer interprets the design from personal experiences

·c.)

First reactions: style and cultural references

When describing his or her work in a critique, how should a presenter end the presentation?

·a.)

Explaining who the work is for and why it's needed

·b.)

Giving an objective description of the design

·c.)

Sharing project goals and specifications, and how the design has met them

 

When describing his or her work in a critique, what should a presenter do first?

·a.)

Give an objective description of the design

·b.)

Present project goals and specifications, and indicate how the design has met them

·c.)

Explain who the work is for and why it is needed

What is one goal of a critique presentation?

·a.)

Viewers want to learn more about the work

·b.)

Viewers come to a consensus of approval

·c.)

Viewers sit quietly and do not interrupt

Which item is a bad example of a leading question?

·a.)

What is the artist trying to communicate with her use of green?

·b.)

How did the artist's use of space impact viewers?​

·c.)

Which brand of ink did the artist use?​

Which item is a good example of a leading question?

·a.)

How long did this take you?

·b.)

Where did you purchase the materials?​

·c.)

​How did the medium affect your creative process?

What is the purpose of leading questions in a critique?

·a.)

To generate discussion and let everyone speak

·b.)

To make sure everyone reviews the project specifications

·c.)

To identify who is paying attention

What is the goal of a group critique?

·a.)

Collaborating to improve the work

·b.)

Establishing how participants can mimic the work of the author

·c.)

Pointing out all of the mistakes to the author

·d.)

Giving the author a boost of confidence

Which item illustrates that a design critique is a circular process?

·a.)

Ben must go back to his client for a second extension on the project.

·b.)

Ben needs to revise the hierarchy of the information in his design and resubmit it to the team for another review.

·c.)

Ben needs one more round of comments on his design before he returns to work.

When is the critique process complete?

·a.)

When you have finished presenting your project to the facilitator and participants

·b.)

When your work is ready to be put into production, or when it is ready for public consumption

·c.)

When you have completed the critique process three times

 

Unit 3 Challenge 3

Which item describes the process of gathering demographics?

·a.)

Determining how to make the product more appealing to the community

·b.)

Collecting data about the community to learn about the population

·c.)

Composing text for the new brochure

·d.)

Focusing advertising efforts on young, affluent parents

Which term is used to indicate the people at whom an advertisement is directed?

·a.)

Target audience

·b.)

Ad campaign

·c.)

Unique selling proposition

What is the use of all marketing communications platforms known as?

·a.)

Multi-Platform Communications (MPC)

·b.)

Target Marketing Communcations (TMC)

·c.)

Unique Selling Proposition (USP)

·d.)

Integrated Marketing Communcations (IMC)

As it relates to public relations, which of the following defines "crisis management?"

·a.)

A themed advertising campaign, across all media

·b.)

Strategically addressing major issues that individuals and organizations may encounter

·c.)

The intended audience of an advertising campaign

·d.)

The management of communications between a firm or individual and the public

Public relations is the development and flow of information between __________.

·a.)

two individuals

·b.)

a politician and the public

·c.)

the public and a public figure

·d.)

an individual or institution and the public

As it relates to public relations, which of the following defines "spin?"

·a.)

Development and communication of ideas between the public and a person or institution

·b.)

Advertising across multiple platforms

·c.)

A plan for dealing with negative press

·d.)

An attempt to change public opinion through advertising, press releases and other means

Which image is related to propaganda?

 

Which image is related to propaganda?

 

As it relates to propaganda, which item defines "stereotype?"

·a.)

A multi-million dollar ad campaign

·b.)

An image viewed by a large number of people

·c.)

The generation of a message, ad nauseum

·d.)

A superficial assessment of a race or individual

What is the purpose of a Corporate Identity Manual (CIM)?

·a.)

To quantify the value of brand elements for shareholders

·b.)

To propose brand element alterations to marketing teams

·c.)

To promote brand elements to potential users

·d.)

To specify the proper use of a company's brand elements

When a logo or symbol is used for corporate branding over a long period of time, it becomes __________.

·a.)

public

·b.)

visual

·c.)

conditioned

·d.)

iconic

Which statement about logos is true?

·a.)

A logo is always in color.

·b.)

A logo is an auditory element.

·c.)

A logo always incorporates text.

·d.)

A logo is a visual symbol of a company's name and brand.

With respect to motion graphics, why was animation of a title sequence an important advancement?

·a.)

It added visual interest to something that had been relatively uninteresting.

·b.)

It enabled producers to make longer films.

·c.)

It was something that movie and television consumers had long wanted.

With respect to motion graphics, which team is responsible for sourcing and recording character voice overs?

·a.)

The motion graphics team

·b.)

The video editing team

·c.)

The sound team

In animation, what greatly influences the visual elements that are used?

·a.)

Sound

·b.)

Environment

·c.)

Message

Which image is NOT an infographic?

 

What is the name of the short text string that provides information about something to which it is visually connected by a line, arrow, or other graphic?

·a.)

A referent graphic

·b.)

A complex infographic

·c.)

A callout

According to Edward Tufte, what makes an infographic ineffective?

·a.)

Too much information

·b.)

Complexity

·c.)

Bad design

Which item has been published electronically?

·a.)

A large, folded map that you bought at a gas station

·b.)

A book that you're reading on a tablet

·c.)

A magazine in a seat-back pouch on an airplane

From a design perspective, what is something a that comic book needs in order for it to be understood by readers?

·a.)

Sequence

·b.)

e-Publishing

·c.)

Motion

·d.)

Rhythm

When is content considered to be electronically published?

·a.)

When it is distributed via the internet

·b.)

When it is developed using a computer program

·c.)

When it is sent to the print shop via the internet

What is a simple way to think about the uses of the HTML and CSS code?

·a.)

HTML is for building, CSS is for decorating.

·b.)

HTML is for text, CSS is for imagery.

·c.)

HTML is for style, CSS is for markup.

·d.)

HTML is for speed, CSS is for accuracy.

With respect to web design, which item is an accurate definition of CSS?

·a.)

A process for improving user experience

·b.)

A module on a website that is used to advertise brands or services

·c.)

A style sheet that specifies color and other attributes of page elements for websites

·d.)

The coding language used to build websites

Why is it important to optimize design for the web?

·a.)

So that the content can be located easily by users in internet searches

·b.)

So that the content is of the highest quality for print reproduction

·c.)

So that the content uses only a small amount of storage space and, as a result, loads quickly for users

 

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