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GRA-101 Basic Design and Color Theory Visual Communications Milestone 2 Answers
1
How tall is a word that is set in 72-point type?
·
One inch
·
One pica
·
One-half inch
RATIONALE
A point is 1/72 of an inch, therefore 72-point type is one inch tall.
CONCEPT
Size
2
Digital technology provided an improvement that freed designers from the limitations of __________.
·
TrueType
·
monospaced type
·
proportional type
·
OpenType
RATIONALE
Monospace is the type of letter spacing in which each character takes up the same amount of space. It was the common way to set type before advances in digital technology. Previously, designers manually maneuvered text to compose their layouts. Now they can use fonts that have been automatically adjusted — or that they can quickly and precisely adjust — via software programs.
CONCEPT
Influence of Technology
3
Which of the following defines a typeface?
·
Contains the name of the publisher, family, weight, posture and width
·
A member of a complete set of letters, numbers and punctuation symbols
·
A capital letter form using different weights and widths
·
Contains all capital letterforms, of consistent posture and width
RATIONALE
A typeface is defined by the name of the publisher, family, weight, posture and width.Â
CONCEPT
Describing Type
4
Which type alignments are easiest to read?
·
Right and justified alignments
·
Left and justified alignments
·
Left and centered alignments
·
Right and centered alignments
RATIONALE
Left and justified alignments are the easiest to read because they provide a natural eye flow and consistent blocks of text.
CONCEPT
Type Alignment
5
Which of the following best defines the subtractive color process?
·
The mixing of powdered color; mixing color that is seen when light is absorbed or reflected by pigment.
·
The mixing of color with pigment; subtractive color is seen when light is absorbed or reflected by pigment.
·
The mixing of subtractive color; using PMS color that is seen when light is absorbed or reflected by pigment.
RATIONALE
Subtractive color is the mixing of color with pigment. It is seen when light is absorbed or reflected by the pigment.
CONCEPT
Subtractive Color
6
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Which of the following typographic features is present in this image?
·
Sans serif typeface
·
Initial capital letter
·
Italic typeface
·
Slanted typeface
RATIONALE
The image illustrates a large and decorative initial capital letter that precedes the rest of the body copy.
CONCEPT
Italic, Script, and Decorative Type
7
In relation to the subtractive color wheel, which statement describes a secondary color?
·
A hue that results from mixing two primary colors in equal amounts
·
A hue that results from mixing the triad of red, green and blue
·
A hue that results from three primary colors being mixed together
RATIONALE
A secondary color is a hue that results from mixing two primary colors in equal amounts. For example, purple, orange, and green are secondary colors created by mixing a corresponding set of primary colors.
CONCEPT
The Color Wheel
8
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The computer graphics and 3D software programs that are used to create characters, spaceships, and worlds for big-screen films use which color process?
·
Four color
·
Pantone
·
Additive
·
Subtractive
RATIONALE
Computer graphics and 3D software programs use the additive color process to create images for movies and television. Light is mixed and projected to create the variety of colors in the visible spectrum.
CONCEPT
Color in Context
9
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(n.d.). Retrieved from http://commons.wikimedia.org/wiki/File:Lobster_Newburg_advertisement,_1935.jpg
Which of the layout styles below is used in this image?
·
Picture window
·
Frame
·
Rebus
·
Big type
RATIONALE
The most prominent layout style in the image is Big type, which as the name implies, is a layout style characterized by the use of a very large headline.
CONCEPT
Common Layout Styles
10
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Which of the following color relationships is in this poster?
·
Split complementary color
·
Analogous color
·
Tertiary color
·
Complementary color
RATIONALE
The B.B. King poster uses purple and yellow which are complementary colors because they are located opposite each other on the color wheel.
CONCEPT
Color Relationships
11
Which typographic example applies hierarchy principles?
·
·
·
·
RATIONALE
The DONATEÂ BLOOD TO SAVE LIVES typographic image applies hierarchy principles. Different typefaces, weights, and sizes are used to emphasize DONATE and SAVE LIVES, while BLOOD and TO are of secondary importance.
CONCEPT
Hierarchy
12
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Which one of the following items describes a component contained in this newspaper design?
·
Script typeface
·
Right aligned type
·
Monochromatic
·
Display type
RATIONALE
Display type is a prominent component of this newspaper design. Display type is a typeface intended for use in large sizes in headings, rather than in large bodies of text.
CONCEPT
Organizing Space
13
Which of the following is the best description of WYSIWYG?
·
Used in the Gutenberg Bible to create layouts for better readability
·
Describes the ability to see type and image detail on a computer screen that is the equivalent of the printed version
·
Method used to choose the size and shape of the typeface to match marketing profiles
·
Used primarily to produce golden section proportions in design projects
RATIONALE
WYSIWYG is an acronym that describes the ability to view type and image detail on a computer screen that is the equivalent of the printed version: What You See Is What You Get.
CONCEPT
Type & Image
14
When laying out a project, why is it important to carefully consider spacing, typeface and posture?
·
These choices guide the eye to focus on the most important details first.
·
These choices enable designers to generate the most creative design possible.
·
These choices prevent designers from placing text too close together.
·
These choices produce easy reading, which is always the goal of design.
RATIONALE
When laying out a project, it's important to consider how spacing, typeface and posture guide the eye to focus on the most important details first. Spacing, typeface and posture play important roles in establishing a hierarchy within a layout or design.
CONCEPT
Type in Context
15
What is the correct description for the classification of type called "Old Style"?
·
This style is characterized by a geometric quality, with hairline thin serifs and extreme contrast between thick and thin strokes.
·
This style is characterized by slab serifs and the use of even-weight strokes.
·
This style is characterized by low contrast between thick and thin strokes, and distinctive numerals.
·
This style is characterized by elaborate, straight, angular strokes.
RATIONALE
Old style is a type classification characterized by low contrast between thick and thin strokes and distinctive numerals.
CONCEPT
History of Type
16
Which of the following correctly defines the saturation of a color?
·
The intensity of the color
·
The transparency of a color
·
The lightness or darkness of the color
·
The temperature of the color in degrees Kelvin
RATIONALE
Saturation refers to the intensity of a color, usually impacting the purity or vividness of a color.
CONCEPT
Properties of Color
17
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[Digital image]. (n.d.). Retrieved from http://commons.wikimedia.org/wiki/File:Mcdonalds-90s-logo.svg
Why do fast-food chains use red and yellow?
·
To lower your blood pressure, and catch your eye
·
To appeal to children and reduce stress
·
To trigger appetite, happiness, and attraction
·
To create a sense of mystery and raise your blood pressure
RATIONALE
Many fast-food chains use red and yellow to trigger appetite, happiness and attraction. Red is often used to call attention, and to stimulate the sense of smell and appetite. Yellow is linked to warmth and happiness, but it can be overpowering when it is not paired with another color.
CONCEPT
Applications of Color
18
When creating a graphic on your computer screen for a website, which color system would you use?
·
Hexadecimal color
·
CMYK
·
PMS
·
Subtractive color
RATIONALE
When creating a graphic on computer screen for use on a website, hexadecimal color is used to assign six-digit values that are a combination of letters (A through F) and numerals (0 through 9). Each pair of characters corresponds to an RGB value, which is combined through the additive color process to create the color desired. Therefore, FFFFFF combines the maximum value of red, green and blue to create white, while 000000 combines the lowest value of red, green, blue to create black.
CONCEPT
Additive Color
19
When red and grey are mixed together, the result is a different __________ of red.
·
tone
·
complement
·
tint
·
shade
RATIONALE
When grey is mixed with any color, a tone is created.
CONCEPT
Tints, Tones, and Shades
20
Which of the following terms is a description of type width?
·
Light
·
Semibold
·
Italic
·
Condensed
RATIONALE
Condensed describes a type width that is narrower than its standard counterpart.
CONCEPT
Weight & Width
21
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Which of the following terms describes the sketch in this photo?
·
Modular drawing
·
WYSIWYG drawing
·
Bleed drawing
·
Wireframe drawing
RATIONALE
The photo shows a sketch of a wireframe, a schematic diagram of the underlying structure of a webpage.
CONCEPT
Applications of Layout
22
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Which one of the following layout terms applies to this poster design?
·
Grid
·
The International Style
·
Circus
·
Mondrian
RATIONALE
A grid serves as the underlying structure upon which this layout was built.
CONCEPT
The Grid
23
Which of these terms relates to the white space between lines of type?
·
Tracking
·
X-Height
·
Kerning
·
Leading
RATIONALE
Leading refers to the white space between lines of type. Before the introduction of electronic typesetting, strips of lead were placed between type in order to create linespacing. Today, graphic design software enables designers to adjust leading as desired.
CONCEPT
Spacing
24
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Which two types of text alignment are used in this page layout?
·
Right alignment and free form
·
Centered alignment and justified alignment
·
Free form and justified alignment
·
Centered alignment and left alignment
RATIONALE
1
What is the correct description for the classification of type called "Old Style"?
·
This style is characterized by a geometric quality, with hairline thin serifs and extreme contrast between thick and thin strokes.
·
This style is characterized by elaborate, straight, angular strokes.
·
This style is characterized by low contrast between thick and thin strokes, and distinctive numerals.
·
This style is characterized by slab serifs and the use of even-weight strokes.
RATIONALE
Old style is a type classification characterized by low contrast between thick and thin strokes and distinctive numerals.
CONCEPT
History of Type
2
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Which one of the following items describes a component contained in this newspaper design?
·
Right aligned type
·
Display type
·
Monochromatic
·
Script typeface
RATIONALE
Display type is a prominent component of this newspaper design. Display type is a typeface intended for use in large sizes in headings, rather than in large bodies of text.
CONCEPT
Organizing Space
3
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[Digital image]. (n.d.). Retrieved from https://upload.wikimedia.org/wikipedia/commons/thumb/c/c5/Colorwheel.svg/540px-Colorwheel.svg.png
Which of the following are split complementary colors?
·
Blue, yellow-orange, and green
·
Blue-green, violet, and orange
·
Green, blue-green, and violet
·
Yellow-orange, blue, and violet
RATIONALE
Yellow-orange, blue and violet are split complementary colors. Split complementary colors consist of one main hue, such as yellow-orange, and two hues located on either side of its complement. The complement of yellow-orange is blue-violet. Blue and violet are located on either side of blue-violet, and act as the remaining hues.
CONCEPT
Color Relationships
4
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(n.d.). Retrieved from http://commons.wikimedia.org/wiki/File:Lobster_Newburg_advertisement,_1935.jpg
Which of the layout styles below is used in this image?
·
Picture window
·
Frame
·
Rebus
·
Big type
RATIONALE
The most prominent layout style in the image is Big type, which as the name implies, is a layout style characterized by the use of a very large headline.
CONCEPT
Common Layout Styles
5
Which one of the following items is a characteristic of grayscale?
·
The steps change in hue.
·
It is used to measure saturation.
·
Each swatch is a step in value.
·
It contains grays mixed with one hue.
RATIONALE
Within a grayscale, each swatch is a step in value. Each swatch progresses from a darker value to a lighter value with a range of grays forming the steps.
CONCEPT
Tints, Tones, and Shades
6
Which type alignments are easiest to read?
·
Right and centered alignments
·
Left and centered alignments
·
Left and justified alignments
·
Right and justified alignments
RATIONALE
Left and justified alignments are the easiest to read because they provide a natural eye flow and consistent blocks of text.
CONCEPT
Type Alignment
7
Which of the following describes type weight?
·
The baseline of a letter stroke
·
The width of a letter stroke
·
The thickness of a letter stroke
·
The x-height of a letter stroke
RATIONALE
Type weight indicates the thickness of a letter stroke. A thick type weight is commonly referred to as bold.
CONCEPT
Weight & Width
8
When thinking about a layout for a smartphone screen, what is an important initial question to ask?
·
Will viewers be inspired by this layout?
·
What do you want viewers to see first?
·
How many colors can I use?
RATIONALE
When thinking about a layout for a smartphone screen, it's important to ask what do you want viewers to see first? Because a phone has limited visual real estate (relative to devices with larger screens), it's important to establish a clear hierarchy so that the most effective layout style — one that enables viewers to navigate easily — will be used.
CONCEPT
Applications of Layout
9
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Which of the terms listed below best describes the use of color in this sustainability poster?
·
Chromotherapeutic use of color
·
Symbolic use of color
·
Monochromatic use of color
RATIONALE
The sustainability poster, which advertises a rating system for sustainability, illustrates the symbolic use of color. Institutions often use blue to symbolize professionalism and trust, while green is used to symbolize renewal, or eco-friendly products and services.
CONCEPT
Applications of Color
10
Which typographic example applies hierarchy principles?
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The DONATE BLOOD TO SAVE LIVES typographic image applies hierarchy principles. Different typefaces, weights, and sizes are used to emphasize DONATE and SAVE LIVES, while BLOOD and TO are of secondary importance.
CONCEPT
Hierarchy
11
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Claude Monet, Water Lilies, 1916, Oil on canvas
[Digital image]. (n.d.). Retrieved from http://commons.wikimedia.org/wiki/File:Monet_Water_Lilies_1916.jpg
Which list below describes the use of color in this painting?
·
Mixing of color with light, warm colors, and the use of darkness
·
Primary colors, the use of value, and saturation
·
Analogous colors, hexadecimal colors, and complementary colors
·
Cool colors, the use of pigments, and analogous colors
RATIONALE
This painting illustrates the use of cool colors, the use of pigments, and analogous colors. Oil-based pigments were used to compose this design, which is comprised primarily of analogous colors (i.e., those that are located next to each other on the color wheel). The color palette is cool, including greens, blues and violets; it does not make great use of primary colors or warm colors. Hexadecimal colors are not used because this is not a digital image.
CONCEPT
Color in Context
12
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Based on this color wheel, which of the following is a secondary color?
·
Red
·
Blue
·
Green
·
Yellow
RATIONALE
Green is a secondary color because it is created by mixing two primary colors, blue and yellow.
CONCEPT
The Color Wheel
13
Which of the following is the best description of WYSIWYG?
·
Used in the Gutenberg Bible to create layouts for better readability
·
Used primarily to produce golden section proportions in design projects
·
Describes the ability to see type and image detail on a computer screen that is the equivalent of the printed version
·
Method used to choose the size and shape of the typeface to match marketing profiles
RATIONALE
WYSIWYG is an acronym that describes the ability to view type and image detail on a computer screen that is the equivalent of the printed version: What You See Is What You Get.
CONCEPT
Type & Image
14
Which of the following correctly defines the saturation of a color?
·
The intensity of the color
·
The lightness or darkness of the color
·
The temperature of the color in degrees Kelvin
·
The transparency of a color
RATIONALE
Saturation refers to the intensity of a color, usually impacting the purity or vividness of a color.
CONCEPT
Properties of Color
15
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Which of the following is the name of the type family shown?
·
Semibold
·
Baskerville
·
Sans serif
·
Italic
RATIONALE
Baskerville is the name of the type family shown. Semibold refers to the weight or thickness of the type, while italic refers to the posture of the type, which slants to the right.
CONCEPT
Describing Type
16
How tall is a word that is set in 72-point type?
·
One inch
·
One pica
·
One-half inch
RATIONALE
A point is 1/72 of an inch, therefore 72-point type is one inch tall.
CONCEPT
Size
17
Which of the following best defines the subtractive color process?
·
The mixing of color with pigment; subtractive color is seen when light is absorbed or reflected by pigment.
·
The mixing of powdered color; mixing color that is seen when light is absorbed or reflected by pigment.
·
The mixing of subtractive color; using PMS color that is seen when light is absorbed or reflected by pigment.
RATIONALE
Subtractive color is the mixing of color with pigment. It is seen when light is absorbed or reflected by the pigment.
CONCEPT
Subtractive Color
18
Why is a type specimen useful?
·
It makes it easier to determine which font will be best suited for use in a magazine layout.
·
It enables the designer to select which font is best suited for use on the web.
·
It quickly showcases the typeface in a variety of situations which helps designers to visualize it in their projects.
·
It creates an environment to quickly determine the best color type for a project.
RATIONALE
A type specimen is useful because it quickly showcases the typeface in a variety of situations, which helps designers visualize it in their projects.
CONCEPT
Type in Context
19
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Which principle or element of layout design is highlighted in this event poster?
·
A sub-headline
·
A headline
·
A caption
·
A column
RATIONALE
The element highlighted in the event poster is a sub-headline. A sub-headline is a secondary headline — smaller than the main headline — that usually expands on the information provided by the main headline above it.
CONCEPT
Layouts in Context
20
Which answer correctly describes the Postscript Type 1 font format?
·
A font format developed by Microsoft, with versions available for both Windows and Macintosh computers
·
A font format that was developed by Apple and only works on Macintosh computers
·
The most recent font file format that works on both Windows and Macintosh computers
·
The font format developed by Adobe that consists of two computer files
RATIONALE
Like OpenType, Postscript Type 1Â is a font format developed by Adobe, but this format consists of two files. Postscript Type 1 fonts are sometimes pre-loaded on computers, and can also be downloaded from various font sites. Postscript Type 1 files use a .PS extension.
CONCEPT
Influence of Technology
21
What is the difference between a slanted typeface and an italic typeface?
·
Italic type is computer generated. Slanted type is based on hand-crafted script.
·
Italic type is designed specifically to slant to the right. Slanted type is regular type that is slanted by a machine.
·
Italic type has serifs. Slanted type is sans-serif.
·
Italic type has poor readability. Slanted type has good readability.
RATIONALE
Italic type is designed to slant to the right. Slanted type is regular type that is slanted by a machine.
Typeface design includes postures and weights. A typeface designer may opt to only include the standard posture in a typeface, but that typeface can later be artificially slanted by graphic design software.
CONCEPT
Italic, Script, and Decorative Type
22
A computer monitor is a good example of which of the following color mixing processes?
·
Additive color
·
Pantone color
·
Complementary color
·
Subtractive color
RATIONALE
A computer monitor uses light to display color and therefore uses the additive color process when mixing colors.
CONCEPT
Additive Color
23
Which of these terms relates to the white space between lines of type?
·
X-Height
·
Kerning
·
Leading
·
Tracking
RATIONALE
Leading refers to the white space between lines of type. Before the introduction of electronic typesetting, strips of lead were placed between type in order to create linespacing. Today, graphic design software enables designers to adjust leading as desired.
CONCEPT
Spacing
24
Comparing the International Style Movement to the de Stijl Style Movement, which statement is accurate?
·
The de Stijl Style and International Style Movements both originated in Switzerland.
·
de Stijl and International Styles both focus on serif type arrangements.
·
de Stijl focuses on primary colors, while the International Style is not tied to a color scheme.
·
International Style is loose and decorative, while de Stijl Style is rigid and grid-based.
RATIONALE
1
What are some of the characteristics of the Blackletter typeface?
·
Blacketter was based on ancient roman inscriptions and has a contrast between thick and thin strokes.
·
Blacketter originated in the 1400's and is known for its symmetry and strokes of even weight.
·
Blacketter was based on written manuscripts and has elaborate, angular strokes.
·
Blacketter was popularized by the Bauhaus movement and includes thin serifs.
RATIONALE
The Blackletter typeface was developed in the 1400s and was based on written manuscripts with elaborate, angular strokes.
CONCEPT
History of Type
2
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Which of the following statements is true about this color wheel?
·
The color wheel uses the subtractive color model and is a circular arrangement of hues ordered as they appear in the light color spectrum.
·
The color wheel uses the additive color model and is a circular arrangement of randomly ordered hues.
·
The color wheel uses a subtractive color model and is a circular arrangement of tones arranged by levels of saturation.
·
The color wheel is an additive color model and uses an arrangement of hues ordered by tertiary colors.
RATIONALE
This color wheel uses the subtractive color model and displays a circular arrangement of hues ordered as they appear in the light color spectrum. In the additive color wheel, colors combine to create white, rather than black.Â
CONCEPT
The Color Wheel
3
Which example represents proper usage of decorative type?
·
Anil uses decorative type for his entire paragraph to keep his design fun.
·
Cedric includes decorative type in his headline to draw attention to his design.
·
Patricia uses decorative type for her company website address on train station advertisements.
·
Margo uses decorative type for captions below photos in a magazine.
RATIONALE
Decorative text is generally best suited for titles or single letters because it can be hard to read in longer bodies of text.
CONCEPT
Italic, Script, and Decorative Type
4
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Which of the following is the name of the type family shown?
·
Semibold
·
Sans serif
·
Italic
·
Baskerville
RATIONALE
Baskerville is the name of the type family shown. Semibold refers to the weight or thickness of the type, while italic refers to the posture of the type, which slants to the right.
CONCEPT
Describing Type
5
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Which element is featured prominently in this layout grid?
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·
Gutter
·
Bleeds
·
Captions
·
Columns
RATIONALE
The columns of text are prominently featured in this layout grid. The caption and gutter do not appear in this layout. There is also no item that bleeds off the edge of the layout.
CONCEPT
Organizing Space
6
Which list orders the elements from most prominent to least prominent?
·
Headline, body copy, caption
·
Headline, caption, body copy
·
Headline, image, subhead
·
Headline, subhead, body copy
RATIONALE
The elements of visual hierarchy that are arranged from most to least prominent are headline, subhead, and body copy. Captions are typically less prominent than body copy.
CONCEPT
Hierarchy
7
Which statement correctly explains kerning?
·
Kerning is the white space between two lines of type.
·
Kerning is the white space between two letters.
·
Kerning is the version of a typeface that is wider than its regular form.
·
Kerning is the spacing across a range of words in body copy.
RATIONALE
Kerning is the white space between two letters. Designers can manually adjust the kerning between two letters in a font so that the white space will appear to be even.
CONCEPT
Spacing
8
When thinking about a layout for a smartphone screen, what is an important initial question to ask?
·
How many colors can I use?
·
Will viewers be inspired by this layout?
·
What do you want viewers to see first?
RATIONALE
When thinking about a layout for a smartphone screen, it's important to ask what do you want viewers to see first? Because a phone has limited visual real estate (relative to devices with larger screens), it's important to establish a clear hierarchy so that the most effective layout style — one that enables viewers to navigate easily — will be used.
CONCEPT
Applications of Layout
9
Select the last stage of the desktop publishing cycle.
·
Taking digital photographs with a digital camera
·
Writing the copy with word processing software
·
Outputting printed pages through a laser printer
·
Combining words and images with page layout software
RATIONALE
After writing copy, taking photographs, and combining them using page layout software, the final stage in the desktop publishing cycle is outputting printed pages through a laser printer.
CONCEPT
Type & Image
10
Why is paragraph alignment important?
·
The paragraph alignment is the framework on which a design is built.
·
Paragraph alignment impacts reading speed and how the eye is led through a design.
·
The paragraph alignment creates unity in a design.
RATIONALE
Paragraph alignment is important because it impacts reading speed and how the eye is led through a design. When paragraph alignment is scattered or inconsistent it does not provide a smooth eye flow for the viewer.
CONCEPT
Type in Context
11
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Which of the layout characteristics listed below is contained in this image?
·
Left alignment
·
Headline
·
Justified type
·
Right alignment
RATIONALE
The layout contains justified type, which are lines of type that align along both a left and a right margin to create blocks of text.
CONCEPT
Type Alignment
12
Which answer correctly describes the Postscript Type 1 font format?
·
The most recent font file format that works on both Windows and Macintosh computers
·
The font format developed by Adobe that consists of two computer files
·
A font format developed by Microsoft, with versions available for both Windows and Macintosh computers
·
A font format that was developed by Apple and only works on Macintosh computers
RATIONALE
Like OpenType, Postscript Type 1Â is a font format developed by Adobe, but this format consists of two files. Postscript Type 1 fonts are sometimes pre-loaded on computers, and can also be downloaded from various font sites. Postscript Type 1 files use a .PS extension.
CONCEPT
Influence of Technology
13
Which set of hues in the list below is a complementary pair?
·
Green and gold
·
Violet and green
·
Blue and red
·
Purple and yellow
RATIONALE
Purple and yellow are complementary colors because they are located opposite each other on the color wheel.
CONCEPT
Color Relationships
14
Which statement is correct as it relates to color use in Eastern culture?
·
You would likely see red used at a traditional wedding, because it is a symbol of prosperity.
·
Green is often used during traditional holidays because it represents happiness.
·
You would see black used at a funeral as a symbol of death and mourning.
·
At the turn of the New Year, you would see white, symbolic of good fortune.
RATIONALE
In Eastern culture red is used at traditional weddings. It is symbolic of prosperity, happiness, and good fortune.
CONCEPT
Applications of Color
15
Which of the following is an example of subtractive color?
·
An image, shown on a television screen
·
A page layout, displayed on a computer screen
·
A photograph, printed on paper
·
A PowerPoint presentation, projected
RATIONALE
A photograph printed on paper is an example of subtractive color because pigment, not light, is used to create the mix of colors on the paper.
CONCEPT
Subtractive Color
16
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Claude Monet, Water Lilies, 1916, Oil on canvas
[Digital image]. (n.d.). Retrieved from http://commons.wikimedia.org/wiki/File:Monet_Water_Lilies_1916.jpg
Which list below describes the use of color in this painting?
·
Analogous colors, hexadecimal colors, and complementary colors
·
Mixing of color with light, warm colors, and the use of darkness
·
Cool colors, the use of pigments, and analogous colors
·
Primary colors, the use of value, and saturation
RATIONALE
This painting illustrates the use of cool colors, the use of pigments, and analogous colors. Oil-based pigments were used to compose this design, which is comprised primarily of analogous colors (i.e., those that are located next to each other on the color wheel). The color palette is cool, including greens, blues and violets; it does not make great use of primary colors or warm colors. Hexadecimal colors are not used because this is not a digital image.
CONCEPT
Color in Context
17
Why is color temperature important in design?
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Color temperature changes the balance of the design.
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Color temperature changes the principles of the design.
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Color temperature changes the elements of the design.
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Color temperature changes the mood of the design.
RATIONALE
Color temperature is important in design because it changes the mood of the design. Color can influence the "feeling" of a design as, for example, in a snowy scene in which the sky is a warm color, such as red, versus one in which the sky is a cool color, like blue.Â
CONCEPT
Properties of Color
18
A computer monitor is a good example of which of the following color mixing processes?
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Complementary color
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Pantone color
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Subtractive color
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Additive color
RATIONALE
A computer monitor uses light to display color and therefore uses the additive color process when mixing colors.
CONCEPT
Additive Color
19
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Examine the two type examples. They are shown in the same point size. Why do they look different?
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One of the fonts needs to be kerned.
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The fonts have two different X-heights.
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One of the fonts has been tracked very loosely.
RATIONALE
The two fonts appear different in size because they have different X-heights. Recall that x-height is the vertical distance from the baseline to the mean line The first example has a higher mean llne and shorter ascenders and descenders. The second example has a lower mean line and taller ascenders and descenders. This makes the second type example appear smaller than the first, even though the two types are the same vertical point size.
CONCEPT
Size
20
Mixing dabs of red and black acrylic paint, each straight from the tube, will result in a __________ of red.
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tint
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tone
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shade
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complement
RATIONALE
When a hue is mixed with black, a shade is created.
CONCEPT
Tints, Tones, and Shades
21
Comparing the International Style Movement to the de Stijl Style Movement, which statement is accurate?
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de Stijl focuses on primary colors, while the International Style is not tied to a color scheme.
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de Stijl and International Styles both focus on serif type arrangements.
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The de Stijl Style and International Style Movements both originated in Switzerland.
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International Style is loose and decorative, while de Stijl Style is rigid and grid-based.
RATIONALE
When comparing the International Style Movement to the de Stijl Style Movement, de Stijl focuses on primary colors, while the International Style is not tied to a color scheme.Â
CONCEPT
The Grid
22
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Which words from the sentence are a regular weight?
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on the grass.
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This morning
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there was snow
RATIONALE
"This morning" illustrates a thin type, "there was snow" illustrates a bold type, and "on the grass" illustrates a regular type.
CONCEPT
Weight & Width
23
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Which principle or element of layout design is highlighted in this event poster?
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A column
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A sub-headline
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A headline
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A caption
RATIONALE
The element highlighted in the event poster is a sub-headline. A sub-headline is a secondary headline — smaller than the main headline — that usually expands on the information provided by the main headline above it.
CONCEPT
Layouts in Context
24
A grid-based layout commonly used in website design is called what?
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Mondrian
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Silhouette
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Circus
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Rebus
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Which style of type alignment is formal?
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Right
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Centered
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Free form
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Justified
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Which item describes the attributes of a picture window layout?
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It is characterized by its extensive range of design elements, which create an active and dynamic layout.
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A large image with a headline above the vertical layout, followed by the body copy
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The use of a border around the edge gives the content an organized feel.
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The elements appear to be cut out from the background, giving the layout a striking appearance.
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Which type classification that emerged during the early 1800s is characterized by letterforms with slab serifs?
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Modern
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Transitional
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Old Style
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Egyptian
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How are wireframes used?
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Wireframes help web designers to develop the structure of their websites.
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Wireframes are used in print layout.
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Wireframes contain typeface choices for web and graphic designers.
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Wireframes enable web and graphic designers to create colors to use in their designs.
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Which of the following statements is NOT true about this image?
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The image shows a wide range of value.
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The image shows a wide range of lightness.
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The image shows a wide range of temperatures.
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The image shows a wide range of elements.
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How is type measured?
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With picas and inches
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With points and picas
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With points and inches
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With inches and centimeters
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