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GRA-101 Basic Design and Color Theory Visual Communications Milestone 3 Answers
1
What is the purpose of crisis management?
·
To manage an integrated marketing campaign
·
To change the meaning of an ad campaign
·
To restore the good reputation of an entity that has been tarnished by an event or incident
·
To manipulate the public to accept a point of view
CONCEPT
Public Relations
2
Which scenario is part of the production step in a project to build a banner ad for a dog walking service?
·
Finalizing the layout with the art director, based on feedback on the prototype
·
Getting approval on the budget for the project from the client
·
A designer building the ad in a software program that will be sent to a media distributor
RATIONALE
A designer building the ad in a software program that will be sent to a media distributor is part of the production process. When a designer completes the design of a banner, he or she sends it to a media distributor who uploads or prints it for distribution.
CONCEPT
Production
3
Which critique strategy is used to improve design work?
·
Use of nature exploration
·
Describing the project
·
Summarizing critique findings
·
Re-cap of project specs
CONCEPT
Strategizing to Improve the Work
4
Which item describes an advantage of using storytelling to present a product or service to a consumer?
·
Storytelling presents quantitative information.
·
Storytelling explains by means of a visual audit.
·
Storytelling engages the consumer by making an emotional appeal.
·
Storytelling reviews the design brief.
CONCEPT
Storytelling
5
Which of the following terms is related to the development of advertising?
·
All of the answer choices are correct.
·
Unique selling proposition
·
Demographic
·
Target audience
CONCEPT
Advertising
6
Â
Â
Which motion graphics designer created this distinctive movie poster?
·
Masigmo Vignelli
·
Saul Bass
·
Josef Müller-Brockmann
·
Walt Disney
CONCEPT
Motion Graphics
7
Prototypes are generally created for what purpose?
·
Marketing and public relations
·
Observation and testing
·
Distribution and sales
RATIONALE
Prototypes are created for observation and testing, and do not always reflect the final appearance or functionality of a design. A design can be refined to its necessary attributes by observing and testing a prototype.
CONCEPT
Refinement
8
With respect to web design, which item correctly defines "mouse-over?"
·
A wire map that requires a mouse
·
A reaction on a screen caused by the use of an input device
·
A time-based design that includes elements that move
·
The development of pages transmitted across a worldwide network of computers
CONCEPT
Web Design
9
Â
Â
Â
Which type of corporate branding material is displayed in this image?
·
A logo suite
·
A letterhead suite
·
A Corporate Identity Manual
RATIONALE
The image displays a letterhead suite: correspondence materials that have been designed to identify and promote a company brand according to established guidelines.
CONCEPT
Corporate Branding
10
Why is the critical analysis portion of a critique so important?
·
Because the facilitator can use leading questions
·
Because the strengths and weaknesses of the work are discussed
·
Because a vote is usually taken
·
Because everyone has a chance to speak
CONCEPT
Critically Analyzing the Work
11
What is a common design strategy used to create a magazine cover?
·
To represent the content in a thematic way
·
To represent the content in a sequential way
·
To represent the content in a historical way
RATIONALE
Thematic design is used when creating a cover to incorporate the theme or subject of a publication.
CONCEPT
Publication Design
12
Choose the answer that is one of the key goals for the planning step in the design process.
·
Refinement
·
Prototype
·
Scope
·
Production
CONCEPT
Plan
13
Which designer pioneered the field of information graphics?Â
·
Edward Tufte
·
Saul Bass
·
Shepard Fairy
CONCEPT
Infographics
14
Which of the following is the best definition of the creative process?
·
A visual system used to help viewers to find a location
·
A series of market research activities used to complete a design project
·
A multi-step process used to complete a design project
·
The organization of a series of design activities according to importance
CONCEPT
Creative Design Process
15
What is the second phase of interpreting the work in a visual critique?
·
Sharing positive reinforcement
·
Sharing your perspective on the work's meaning or purpose
·
Sharing stylistic impressions
·
Sharing critical feedback
RATIONALE
The second phase of interpreting the work is sharing your perspective on its meaning or purpose. After participants provide their initial impressions of a work's style, they offer personal perspectives on its meaning or purpose.
CONCEPT
Interpreting the Work
16
In the field of visual communications, which term is used for one of the sources of inspiration?
·
Narrative
·
Prototype
·
Chance
·
Design refinement
CONCEPT
Sources of Inspiration
17
How should designers present their work during a visual critique?
·
Quietly and humbly, to avoid influencing opinions
·
Confidently and objectively, pointing out formal qualities of the design
·
Colorfully, encouraging participants to get excited about the project
·
Interestingly, making sure to "sell" participants on the work
RATIONALE
Designers should present their work confidently and objectively, pointing out the formal qualities of the design. They should be uninfluenced by emotions or personal prejudices.
CONCEPT
Describing the Work
18
Which brainstorming activity involves connecting related ideas?
·
Mind mapping
·
Visualization
·
Thumbnail drawing
·
Sticky notes
RATIONALE
Mind mapping is a way to brainstorm in which participants connect ideas that are related to one another. With mind mapping, you can construct a web (or tree) of associated ideas using any brainstorming method (e.g., thumbnail drawings, sticky notes, etc.).
CONCEPT
Ideation & Visual Thinking
19
How does a symbol or slogan become credible?
·
Because of the price the client paid for it
·
As a result of the experience level of the author
·
As a result of the amount of exposure it receives
·
Because of the company or message with which it is associated
RATIONALE
A symbol or slogan becomes credible as a result of the amount of exposure it receives.
CONCEPT
Propaganda
20
A critique is also known as a __________.
·
eval
·
critÂ
·
roundtable
·
tique
CONCEPT
The Critique
21
How does understanding end user demographics help Monica make a design pitch to her client?
·
She'll have data (i.e., demographics) to support her ideas on how to reach the audience. The data will show that her ideas are ones which will appeal to the audience, and to which it can relate.
·
She'll know the value of the client's brand, and what sets it apart from the competition.
·
She'll be able to articulate the technical requirements to execute the project.
·
She'll be able to assure her client that the competition has nothing like what she proposes.
RATIONALE
1
Why is the critical analysis portion of a critique so important?
·
Because the facilitator can use leading questions
·
Because the strengths and weaknesses of the work are discussed
·
Because everyone has a chance to speak
·
Because a vote is usually taken
CONCEPT
Critically Analyzing the Work
2
Â
Â
Which motion graphics designer created this distinctive movie poster?
·
Josef Müller-Brockmann
·
Saul Bass
·
Masigmo Vignelli
·
Walt Disney
CONCEPT
Motion Graphics
3
Â
Â
Â
Which type of corporate branding material is displayed in this image?
·
A letterhead suite
·
A Corporate Identity Manual
·
A logo suite
RATIONALE
The image displays a letterhead suite: correspondence materials that have been designed to identify and promote a company brand according to established guidelines.
CONCEPT
Corporate Branding
4
What makes an advertising campaign an "integrated campaign?"
·
When the campaign persuades the public to accept a viewpoint
·
When the campaign provokes a strong social media reaction that "goes viral"
·
When the campaign is politically motivated and based on subjective statements
·
When the campaign uses a variety of media that convey a consistent experience
RATIONALE
An advertising campaign is an "integrated campaign" when it uses a variety of media that convey a consistent experience.
CONCEPT
Public Relations
5
__________ is a marketing concept that differentiates a product from its competition.
·
Advertisement
·
Demographic
·
Unique selling proposition
·
Ideation
CONCEPT
Advertising
6
Dropping coins onto a sheet of paper is an example of what kind of inspirational activity used by designers?
·
Nature observation
·
Spin
·
Remix
·
Chance operation
CONCEPT
Sources of Inspiration
7
What is a desired result of creating a design brief?Â
·
It will make you aware of what your client's competition is doing.
·
It will showcase the final product to your client.
·
It will enable you to accomplish project goals by choosing a strategy and stylistic approach.
·
It will give you insight into the client's budget and time constraints.
RATIONALE
A design brief enables you to achieve your goals by choosing a strategy and stylistic approach. A design brief provides an overview of the project, identifies a plan of action for its completion, and establishes a visual identity for the project.
CONCEPT
Plan
8
Which of the following is the best definition of the creative process?
·
A multi-step process used to complete a design project
·
A series of market research activities used to complete a design project
·
A visual system used to help viewers to find a location
·
The organization of a series of design activities according to importance
CONCEPT
Creative Design Process
9
Which brainstorming activity involves connecting related ideas?
·
Visualization
·
Sticky notes
·
Thumbnail drawing
·
Mind mapping
RATIONALE
Mind mapping is a way to brainstorm in which participants connect ideas that are related to one another. With mind mapping, you can construct a web (or tree) of associated ideas using any brainstorming method (e.g., thumbnail drawings, sticky notes, etc.).
CONCEPT
Ideation & Visual Thinking
10
Choose the answer that is part of the storytelling process.
·
Taking a visual audit
·
Writing a list of specifications
·
Writing a script
·
Creating "spin"
CONCEPT
Storytelling
11
With respect to infographics, why are referent graphics helpful?
·
They help to teach the concept presented in the material.
·
They enable viewers to determine their location within an image.
·
They refer to other common elements, enabling viewers to easily understand context.
·
They add color and life to an infographic, resulting in a more interesting layout.
RATIONALE
Referent graphics are helpful because they refer to other common elements, enabling viewers to easily understand context.
CONCEPT
Infographics
12
What is the difference between a graphic novel and a comic book?
·
Unlike a comic book, a graphic novel doesn't rely on sequential imagery to tell a story.
·
A graphic novel is a longer and more advanced in literary style than a comic book.
·
A graphic novel includes more imagery and a higher level of drama than a comic book.
RATIONALE
A graphic novel is a longer and more advanced in literary style than a comic book.
CONCEPT
Publication Design
13
What should designers gain from a critique that will enable them to improve their work?
·
Demographics of the target audience
·
A quantitative analysis of the project
·
A revised outline of the project scope
·
A list of actionable items to improve the design
CONCEPT
Strategizing to Improve the Work
14
Prototypes are generally created for what purpose?
·
Marketing and public relations
·
Distribution and sales
·
Observation and testing
RATIONALE
Prototypes are created for observation and testing, and do not always reflect the final appearance or functionality of a design. A design can be refined to its necessary attributes by observing and testing a prototype.
CONCEPT
Refinement
15
The internet advertisement below is known as a __________.
Â
·
title sequence
·
web banner
·
hotspot
·
CSS tag
CONCEPT
Web Design
16
What is the second phase of interpreting the work in a visual critique?
·
Sharing your perspective on the work's meaning or purpose
·
Sharing positive reinforcement
·
Sharing stylistic impressions
·
Sharing critical feedback
RATIONALE
The second phase of interpreting the work is sharing your perspective on its meaning or purpose. After participants provide their initial impressions of a work's style, they offer personal perspectives on its meaning or purpose.
CONCEPT
Interpreting the Work
17
How does a symbol or slogan become credible?
·
Because of the price the client paid for it
·
As a result of the experience level of the author
·
As a result of the amount of exposure it receives
·
Because of the company or message with which it is associated
RATIONALE
A symbol or slogan becomes credible as a result of the amount of exposure it receives.
CONCEPT
Propaganda
18
Which one of the following is a source of data that is collected during the marketing research process?
·
Clients
·
Competition
·
Graphic designers
·
Company owners
CONCEPT
Research
19
Which scenario is part of the production step in a project to create a magazine print ad for a dog walking service?
·
The copy editor submitting changes to the headlines for final approval
·
The client approving the creative brief and giving the project a green light
·
A print facility inserting the ad in the layout for their next issue run
RATIONALE
A print facility inserting the ad in the layout for their next issue run is part of the production process. When an ad is ready for production, it is made available for public distribution.
CONCEPT
Production
20
A critique is also known as a __________.
·
eval
·
tique
·
roundtable
·
critÂ
CONCEPT
The Critique
21
Which of the following is related to the term "specs?"
·
The visual design requirements
·
The process in which work is scrutinized and analyzed
·
The approach in which more information is acquired from the designer or artist
·
An expression that justifies the action
1
Which item is an example of data collected from market research?Â
·
Your project timeline
·
Insights into potential customers
·
Your project budget
·
Technical client specs
RATIONALE
Market research provides insights into the potential customers of a business or brand.
CONCEPT
Research
2
Which of the following is NOT a reason why e-publishing is replacing print publication in some situations?
·
Cost effectiveness
·
Ease of use
·
Wide distribution
·
Use of sound
CONCEPT
Publication Design
3
Which of the following describes a well-run critique?
·
Competitive and showy
·
Interactive and collaborative
·
Individualized and introspective
·
Uneasy and contentious
RATIONALE
A well-run critique can be described as interactive and collaborative when a variety of participants actively provide feedback.
CONCEPT
The Critique
4
Select a strategy that helps to relieve the pressure associated with a design project.
·
Try to save money.
·
View the project as a complex whole.
·
Break the project into multiple steps.
·
Never set a deadline.
CONCEPT
Creative Design Process
5
What does the refinement process do to a design project?
·
It shapes the project by eliminating non-essential features.
·
It streamlines the time-frame to completion.
·
It reduces the cost of the project.
RATIONALE
The refinement process shapes the project by eliminating all that is not essential to, or does not enhance, its desired function.Â
CONCEPT
Refinement
6
According to creative design concepts, which one of the following is NOT a source of inspiration?
·
Nature exploration
·
Spin
·
Remix
·
Chance operation
CONCEPT
Sources of Inspiration
7
The interpretation phase of a design critique should NOT include __________.
·
first reactions
·
judgments
·
impressions about meaning
·
personal perspectives
CONCEPT
Interpreting the Work
8
What is one reason why propaganda is influential?
·
It is created by the most talented designers.
·
It uses a poster format.
·
It often presents only one side of an issue.
·
It takes perspectives from all sides into account.
RATIONALE
Propaganda is influential because it often presents only one side of an issue. It does this to influence viewers' attitudes regarding a particular cause or position.
CONCEPT
Propaganda
9
How should designers present their work during a visual critique?
·
Quietly and humbly, to avoid influencing opinions
·
Interestingly, making sure to "sell" participants on the work
·
Colorfully, encouraging participants to get excited about the project
·
Confidently and objectively, pointing out formal qualities of the design
RATIONALE
Designers should present their work confidently and objectively, pointing out the formal qualities of the design. They should be uninfluenced by emotions or personal prejudices.
CONCEPT
Describing the Work
10
Which one of the following is a part of the ideation step of the creative design process?
·
Wayfinding
·
Refinement
·
Homage
·
Visualization
CONCEPT
Ideation & Visual Thinking
11
Which item describes an advantage of using storytelling to present a product or service to a consumer?
·
Storytelling explains by means of a visual audit.
·
Storytelling engages the consumer by making an emotional appeal.
·
Storytelling reviews the design brief.
·
Storytelling presents quantitative information.
CONCEPT
Storytelling
12
With respect to web design, which item correctly defines "mouse-over?"
·
A time-based design that includes elements that move
·
The development of pages transmitted across a worldwide network of computers
·
A wire map that requires a mouse
·
A reaction on a screen caused by the use of an input device
CONCEPT
Web Design
13
What is the purpose of crisis management?
·
To restore the good reputation of an entity that has been tarnished by an event or incident
·
To manipulate the public to accept a point of view
·
To manage an integrated marketing campaign
·
To change the meaning of an ad campaign
CONCEPT
Public Relations
14
What type of graphic is a map?
·
Thematic
·
Data
·
Referent
RATIONALE
A map is a thematic graphic because it presents data that is labeled by color, shape, form, line or dots.
CONCEPT
Infographics
15
Which item is NOT a goal of the planning phase of the creative process?
·
Establishing the core message of the project
·
Establishing the scope of the project
·
Establishing the market research team for the project
·
Establishing the strategy for the project
CONCEPT
Plan
16
Which of the following terms is NOTÂ related to the development of advertising?
·
Spin
·
Target audience
·
Demographic
·
Unique selling proposition
CONCEPT
Advertising
17
Which one of the following terms is specifically related to motion graphics?
·
Spin
·
Timing
·
Homage
·
Remix
CONCEPT
Motion Graphics
18
Which of the following is one of the roles of the facilitator in a critique?
·
Present each design work
·
Correct mistakes in the work
·
Summarize the findings of the group
·
Make an actionable list
RATIONALE
The role of the facilitator in a critique is to summarize the findings of the group based on discussion, or as identified by participants.
CONCEPT
Strategizing to Improve the Work
19
Which scenario is part of the production step in a project to build a banner ad for a dog walking service?
·
Getting approval on the budget for the project from the client
·
Finalizing the layout with the art director, based on feedback on the prototype
·
A designer building the ad in a software program that will be sent to a media distributor
RATIONALE
A designer building the ad in a software program that will be sent to a media distributor is part of the production process. When a designer completes the design of a banner, he or she sends it to a media distributor who uploads or prints it for distribution.
CONCEPT
Production
20
In a design critique, which approach can the facilitator use to get more information from participants?
·
Storytelling
·
Quantitative analysis
·
Collaboration
·
A leading question
CONCEPT
Critically Analyzing the Work
21
Â
Where can information like this be found?
·
A logo suite
·
A Corporate Identity Manual
·
A letterhead suite
RATIONALE
Â
Which of the following is NOT related to web design?
·
CSS
·
HTML
·
Mouse-over
·
Callout
Â
At what stage of the critique would you assess the effectiveness of the planned message?
·
Strategy
·
Critical analysis
·
Interpretation
·
Description
Â
Which of the following is a unique characteristic of motion graphic design?
·
It presents data visually.
·
It creates digital interactivity.
·
It is time-based.
·
It is politically motivated.
Â
Â
How is emphasis shown in this image?
·
Texture is seen on the surface of the yellow center of the flower.
·
The dark bee is contrasted against the bright flower.
·
Balance is used to show petals of the flower.
·
Proximity is used to show distance between the petals of the flower.
Â
Â
Which principles or elements of layout design are present in this event poster?
·
Caption and free form text alignment
·
Columns and justified text alignment
·
Page spread and left text alignment
·
Hierarchy and centered text alignment
Â
Â
Which term applies to the area highlighted inside the red circle?
·
Bleed
·
Spread
·
Alley
·
Gutter
Â
Which image contains a caption?Â
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